Journal articles: 'Energy and Paperworkers Union Communications' – Grafiati (2024)

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Relevant bibliographies by topics / Energy and Paperworkers Union Communications / Journal articles

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Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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1

Daub,ShannonJ. "Negotiating Sustainability: Climate Change Framing in the Communications, Energy and Paperworkers Union." Symbolic Interaction 33, no.1 (February 2010): 115–40. http://dx.doi.org/10.1525/si.2010.33.1.115.

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2

Clarke, Louise, and Larry Haiven. "Workplace Change and Continuous Bargaining: Saskatoon Chemicals Then and Now." Articles 54, no.1 (April12, 2005): 168–93. http://dx.doi.org/10.7202/051224ar.

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This paper reports on a remarkable partnership between Saskatoon Chemicals and a local of the Communications, Energy and Paperworkers Union. The partnership emerged after years of bitter relations and, on the basis of great union strength, progressed to involve continuous, interest-based bargaining and an extensive, jointly determined work redesign process. Both parties achieved significant benefits from the high performance partnership before the high performance work System was developed. Evidence also shows that continuous bargaining can work. Divisions within the union over its appropriate role and accountability helped to prevent co-optation, and ultimately led to a return to a more traditional labour-management relationship. The case raises important questions for unions regarding industrial democracy in a rapidly changing work context.

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3

Alliance, The Blue Green. "Climate Policy Statement." NEW SOLUTIONS: A Journal of Environmental and Occupational Health Policy 19, no.2 (July16, 2009): 119–24. http://dx.doi.org/10.2190/ns.19.2.d.

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The four labor unions and two environmental organizations that comprise the Blue Green Alliance worked intensively during the fall of 2008 and winter of 2009 to craft a joint statement on comprehensive climate change policy. The United Steelworkers, Sierra Club, Communications Workers of America, Natural Resources Defense Council, Laborers International Union of North America, and Service Employees International Union together released a policy statement on climate change and energy in late March. The goal of this undertaking is to articulate a framework by which the United States can rapidly put millions of Americans back to work building a clean-energy economy and reducing global warming emissions to avoid the worst effects of climate change.

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4

Barka, Ezedin, Chaker Abdelaziz Kerrache, Nasreddine Lagraa, Abderrahmane Lakas, CarlosT.Calafate, and Juan-Carlos Cano. "UNION: A Trust Model Distinguishing Intentional and Unintentional Misbehavior in Inter-UAV Communication." Journal of Advanced Transportation 2018 (2018): 1–12. http://dx.doi.org/10.1155/2018/7475357.

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Ensuring the desired level of security is an important issue in all communicating systems, and it becomes more challenging in wireless environments. Flying Ad Hoc Networks (FANETs) are an emerging type of mobile network that is built using energy-restricted devices. Hence, the communications interface used and that computation complexity are additional factors to consider when designing secure protocols for these networks. In the literature, various solutions have been proposed to ensure secure and reliable internode communications, and these FANET nodes are known as Unmanned Aerial Vehicles (UAVs). In general, these UAVs are often detected as malicious due to an unintentional misbehavior related to the physical features of the UAVs, the communication mediums, or the network interface. In this paper, we propose a new context-aware trust-based solution to distinguish between intentional and unintentional UAV misbehavior. The main goal is to minimize the generated error ratio while meeting the desired security levels. Our proposal simultaneously establishes the inter-UAV trust and estimates the current context in terms of UAV energy, mobility pattern, and enqueued packets, in order to ensure full context awareness in the overall honesty evaluation. In addition, based on computed trust and context metrics, we also propose a new inter-UAV packet delivery strategy. Simulations conducted using NS2.35 evidence the efficiency of our proposal, called UNION, at ensuring high detection ratios > 87% and high accuracy with reduced end-to-end delay, clearly outperforming previous proposals known as RPM, T-CLAIDS, and CATrust.

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Koval, Viktor, Yevheniia Sribna, and Krzysztof Gaska. "Energy Cooperation Ukraine-Poland to Strengthen Energy Security." E3S Web of Conferences 132 (2019): 01009. http://dx.doi.org/10.1051/e3sconf/201913201009.

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The article analyzes the prospects of cooperation between Poland and Ukraine in the field of electric power transmission. In particular, the characteristics of the «Burshtyn Energy Island» are enlightened, which includes Burshtyn TPP, Kalush CHPP and Tereble- Ritsk HPP that are detached from the power system of Ukraine and operate in parallel with the European system ENTSO-E. This island serves as an importer of Ukrainian electric power to European countries through Hungary and Slovakia, respectively, and is synchronized with the European Network of System Operators for Electricity Transmission (ENTSO-E). The main problem of the international transmission of electric current of Ukraine is determined, which is that the whole energy system of Ukraine works within the international energy union of the CIS and Baltic IPS / UPS. At the same time, the integration of Ukraine into the markets of Western European countries requires the break of established connections under the IPS / UPS system and the parallel increase of communications under the ENTSO-E system through Poland, Slovakia, Romania and Hungary. The prospect for the development of the Energy Bridge project, which provides the supply of electric power from the Khmelnitsk NPP to Poland through the Khmelnitsk NPP - Rzeszow, is described. It is proposed the stages for the further development of energy security in the information direction on the introduction of Smart Grid technologies, in which energy companies will be able to manage the whole network as the only flexible digital system, and end users - to clearly regulate their own electricity costs.

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International Labour Law Reports On, Editors. "AUSTRALIA: Federal Court of Australia Communications, Electrical, Electronic, Energy, Information, Postal, Plumbing and Allied Services Union of Australia v. Aurizon Operations Ltd." International Labour Law Reports Online 35, no.1 (November21, 2017): 353–65. http://dx.doi.org/10.1163/22116028-90000138.

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7

Fernández-Portillo, Antonio, Manuel Almodóvar-González, José Luís Coca-Pérez, and Héctor Valentín Jiménez-Naranjo. "Is Sustainable Economic Development Possible Thanks to the Deployment of ICT?" Sustainability 11, no.22 (November10, 2019): 6307. http://dx.doi.org/10.3390/su11226307.

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Achieving sustainable economic development is one of humanity’s greatest challenges, and, in this regard, the United Nations has promoted a line of research based on sustainable economic development. In view of this, our study focused on the sustainable economic development of nations, specifically, development through the deployment of information and communication technologies (ICTs). Academic researchers recognize the importance of ICT for economic and sustainable development, but there is controversy in the literature regarding two opposing points of view. First, there is a view that advances in ICT support Gross Domestic Product (GDP) growth, while, on the other hand, the view is that there is no relationship between these two factors. In view of this, we conducted a study where the objective was to determine whether investing in ICT contributes to sustainable economic development (measured by the GDP per capita) of European Union countries. We used Eurostat data and applied the partial least-squares (PLS) method to address the study. This approach allowed us to analyze European Union countries from 2014 to 2017, using fairly rigorous data. The most outstanding result was that ICT accounted for most of the explained variance in GDP per capita (GDPpp), and, specifically, the most representative indicator was “digital public services.” Therefore, we concluded that investing in the deployment of ICT supports the sustainable economic development of European Union countries. These countries should focus on investing in improved connectivity in areas with poor communications, as well as in training area inhabitants in the use and development of ICT to obtain greater development using these tools and technologies.

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8

Kodis, Yevheniy. "EFFECTIVENESS OF THE PUBLIC ADMINISTRATION SYSTEM BASED ON THE IMPLEMENTATION OF THE EU EASTERN PARTNERSHIP PROGRAM IN UKRAINE." Socio World Social Research & Behavioral Sciences 01, no.01 (November10, 2020): 17–21. http://dx.doi.org/10.36962/swd0101202017.

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The article systematizes the principles and results of the EU Eastern Partnership program in the field of public administration. The procedures of institution-building mechanisms and the model of functioning of the Twinning Program in the Southern and Eastern regions of the European Neighbourhood Policy are presented. It is established that the areas of implementation of the Eastern Partnership tasks are represented in three cross-cutting areas (civil society; gender equality; strategic communications) and seventeen grouped within four priorities (economic development and market opportunities; institution building and good governance; energy efficiency, interconnectedness, and climate change, people-to-people contacts and mobility. It is proved that the positive results of the public administration system based on the implementation of the EU Eastern Partnership Program in Ukraine are: security of the participating states, strengthening of political dialogue, implementation of economic and structural reforms and participation in a number of EU programs, etc. Keywords: European Union, European integration, Eastern Partnership, public administration, association agreement.

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Kerras, Hayet, Jorge Luis Sánchez-Navarro, Erasmo Isidro López-Becerra, and María Dolores de-Miguel Gómez. "The Impact of the Gender Digital Divide on Sustainable Development: Comparative Analysis between the European Union and the Maghreb." Sustainability 12, no.8 (April20, 2020): 3347. http://dx.doi.org/10.3390/su12083347.

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Today, the relationship between gender and information and communications technologies (ICTs) is a very important element in achieving sustainable development, since ICTs play a key role in attaining gender equality and empowering women by allowing access to important information and involving them as actors in social, economic and environmental development. This participation is closely linked to the degree of education, training and employability, and so women bring added value to the technology sector and not only to it, but also to all sectors associated with it, through their contribution to R&D and Innovation. The 17 goals adopted in Agenda 21 constitute a roadmap that aims to involve all actors and impose gender equality in each one of these goals. In this study, we compare the innovation and gender index of four Mediterranean countries (France, Spain, Morocco, and Algeria) and analyze how some indexes related with “the gender digital divide” affect the achievement of these sustainable development goals. It has been observed that Sustainable Development Goals (SDG) 2, 3, 4, 5, 8, 9 and 10 are the most influenced by ICT and the gender digital divide, and that none of the countries in our study have achieved them, although France and Spain present a moderate trend towards their achievement by 2030, and to support this statement, a multiple linear regression has been performed at a global level for the countries that have all of the indicators’ data available. The empirical results show that the gender digital divide has a negative effect on this accomplishment and that the technology disposition has a positive effect on them.

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10

Ahamer, Gilbert. "Forward looking needs systematised megatrends in suitable granularity." Campus-Wide Information Systems 31, no.2/3 (June23, 2014): 181–99. http://dx.doi.org/10.1108/cwis-09-2013-0044.

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Purpose – The purpose of this paper is to inquire about the applicability of the concept of granularity to the necessity of future research or – as often called in the European Union – forward looking (FL). After theoretical deliberation, it uses a planned world-wide information system as a case study for applying the notion of granularity regarding economic sectors, time steps, geographic regions and correlations for energy, water, land use and several other drivers of global change. Design/methodology/approach – A planet-wide information system might optimally include areas such as human development indicators, water demand and supply and deforestation issues. A short literature analysis on “granularity” shows this concept to have a highly culturally determined and constructivist nature. Findings – The spatial, temporal and sectoral granularity of data presentation strongly impacts conclusions and considerations while looking forward. Hence, granularity issues are of key importance for the question of which megatrends are ultimately discerned as most relevant. Practical implications – These findings may impact the regular report on global megatrends authored by the European Environment Agency, as well as world-wide energy and emission scenarios and technological foresight, such as the “Global Change Data Base” as a next step of research. Social implications – In future research, the step from purely quantitative perceptions towards structural perceptions, pattern recognition and understanding of system transitions might be facilitated. The FL statements of larger companies might be diversified, enlarged in scope and use deeper structural understanding. Originality/value – Earlier databases tend to have been focused on one or several single disciplines; the present approach, however, attempts transdisciplinarity and a multiparadigmatic approach.

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Krok,R., and M.Pasko. "Continuation of Prof. Władysław Latek’s research – revitalization of old power units." Bulletin of the Polish Academy of Sciences Technical Sciences 64, no.4 (December1, 2016): 957–62. http://dx.doi.org/10.1515/bpasts-2016-0104.

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Abstract The research conducted by Prof. Władysław Latek (1916‒1991) has contributed greatly to development in turbogenerator design. The economical transformation taking place in Poland after 1991 initiated the process of revitalization of old power units in electric power stations. For the past 25 years, a team of scientists continuing the work on perfecting the turbogenerator design and design methods has been working in the Faculty of Electrical Engineering of Silesian University of Technology. The work of this team has led to proposing and implementing many modernization projects for turbogenerators operating in Polish power plants, as well as in power plants in European Union and Asian states. Numerous novel and innovative solutions have made it possible to significantly increase turbogenerator power, improve effectiveness of electrical energy production and reliability and safety of operation.

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12

D’Oca, Simona, Annarita Ferrante, Clara Ferrer, Roberta Pernetti, Anna Gralka, Rizal Sebastian, and Peter op ‘t Veld. "Technical, Financial, and Social Barriers and Challenges in Deep Building Renovation: Integration of Lessons Learned from the H2020 Cluster Projects." Buildings 8, no.12 (December6, 2018): 174. http://dx.doi.org/10.3390/buildings8120174.

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With a low rate of new building construction and an insufficient rate of existing building renovation, there is the need to step up the pace of building renovation with ambitious performance targets to achieve European Union (EU) climate change policies for 2050. However, innovative technologies, including, but not limiting to, plug and play (PnP) prefabricated facades, information and communications technology (ICT)-support for building management systems (BMS), the integration of renewable energy systems (RES), building information model (BIM) and building performance simulation models (BPSM), advanced heating, ventilation, and air conditioning (HVAC), advanced geomatics, 3D-printing, and smart connectors, cannot alone solve the problem of low renovation rates of existing buildings in Europe that is hindering reaching of EU-wide targets. A workshop was held at the Sustainable Place Conference 2018 to present, with an integrative approach, the experiences from four H2020 innovation actions, i.e., 4RinEU, P2ENDURE, Pro-GET-OnE, and MORE-CONNECT, which were united by their central aims of improving building energy performance through deep renovation practices. This article presents the outcomes of the joint workshop and interactive discussion, by focusing on technical, financial, and social added values, barriers and challenges, in the context of the building renovation processes tackled by the four projects. Conclusive remarks converge on the identification of open questions to address future innovation opportunities, as well as some recommendations to be used at a policy level and/or in future implementation projects.

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Tagarev, Todor, and Valeri Ratchev. "A Taxonomy of Crisis Management Functions." Sustainability 12, no.12 (June24, 2020): 5147. http://dx.doi.org/10.3390/su12125147.

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The management of crises triggered by natural or manmade events requires a concerted effort of various actors crossing institutional and geographic boundaries. Technological advances allow to make crisis management more effective, but innovation is hindered by dispersed and often disconnected knowledge on the lessons learned, gaps, and solutions. Taxonomies enable the search for information of potential interest. This article presents a taxonomy of crisis management functions, designed on the basis of a conceptual model integrating the concepts of hazard, vulnerability, risk, and community, and the main consequence- and management-based concepts. At its highest level, the taxonomy includes ten functional areas: preparatory (mitigation, capability development, and strategic adaptiveness), operational (protection, response, and recovery), and common (crisis communications and information management; command, control, and coordination; logistics; and security management). The taxonomy facilitates the navigation of online platforms and the matching of needs and solutions. It has broader applications, e.g., for structuring the assessment of the societal impact of crisis management solutions and as a framework for a comprehensive assessment of disaster risk reduction measures. While the taxonomy was developed within a research and innovation project supported by the European Union, it reflects and is compatible with established international concepts and classification schemes, and is thus applicable by a wider international community.

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14

Hervás-Peralta, Miguel, Sara Poveda-Reyes, Gemma Molero, Francisco Santarremigia, and Juan-Pascual Pastor-Ferrando. "Improving the Performance of Dry and Maritime Ports by Increasing Knowledge about the Most Relevant Functionalities of the Terminal Operating System (TOS)." Sustainability 11, no.6 (March19, 2019): 1648. http://dx.doi.org/10.3390/su11061648.

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Maritime transport in the European Union has increased in the last years, triggering congestion in many of the most important sea and river ports. A lot of works have highlighted how the connection between these ports and dry ports can contribute to reducing port congestion and emission of greenhouse gases (GHGs). This work aims to improve the knowledge about the functionalities of Terminal Operating Systems (TOSs) managing container terminals of sea, river, and dry ports, with the aim of improving their performance and contributing to reducing congestion and GHG emissions to achieve a higher sustainability. The contribution and novelty of this paper in the field of container-terminals logistics research is the use of the Analytic Hierarchy Process (AHP) to identify and hierarchize TOS functionalities. The robustness of the model was checked by applying a sensitivity analysis. One hundred and seven functionalities were grouped into six main clusters: Warehouse, Maritime Operations, Gate, Master Data, Communications, and ERP (Enterprise Resource Planning) Dashboard. The results show that time tracking of vessels, space optimization, development of loading and unloading lists, and optimization of container locations are the most important functionalities of a TOS. This work is addressed to developers, sellers, managers, and users of TOSs and researchers working on container-terminal performance.

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15

Chen, Wei, and H.VincentPoor. "Wireless Caching: Making Radio Access Networks More than Bit-Pipelines." Network 1, no.2 (August16, 2021): 146–64. http://dx.doi.org/10.3390/network1020010.

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Caching has attracted much attention recently because it holds the promise of scaling the service capability of radio access networks (RANs). We envision that caching will ultimately make next-generation RANs more than bit-pipelines and emerge as a multi-disciplinary area via the union with communications, pricing, recommendation, compression, and computation units. By summarizing cutting-edge caching policies, we trace a common root of their gains to the prolonged transmission time, which is then traded for higher spectral or energy efficiency. To realize caching, the physical layer and higher layers have to function together, with the aid of prediction and memory units, which substantially broadens the concept of cross-layer design to a multi-unit collaboration methodology. We revisit caching from a generalized cross-layer perspective, with a focus on its emerging opportunities, challenges, and theoretical performance limits. To motivate the application and evolution of caching, we conceive a hierarchical pricing infrastructure that provides incentives to network operators and users. To make RANs even more proactive, we design caching and recommendation jointly, showing a user what it might be interested in and what has been done for it. Furthermore, the user-specific demand prediction motivates edge compression and proactive MEC as new applications. The beyond-bit-pipeline RAN is a paradigm shift that brings with it many cross-disciplinary research opportunities.

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16

Zirngibl, Johann, Carolina Mateo-Cecilia, and Carlos Espigares-Correa. "Alliance for deep renovation in buildings. A step forward to the common European voluntary certification scheme." E3S Web of Conferences 111 (2019): 03005. http://dx.doi.org/10.1051/e3sconf/201911103005.

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The ALDREN project (ALliance for Deep RENovation in Buildings) is the extended development and the implementation of a common European Voluntary Certification Scheme (EVCS) for non-residential buildings based on the EPBD Art. 11 (9) and CEN / ISO standards. ALDREN is a coordination and support action (CSA). It focuses on existing tools and schemes (partly developed by the European Commission), on networking, standardization, awareness raising and communications. The main goal of ALDREN is to encourage the construction sector value chain stakeholders to undertake deep renovation projects on their properties. Issuing completed and verified Energy Performance Certificates (EPC) before and after renovation, are to contribute to the development of innovative financial valuation of building assets and financing instruments (e.g. integrating loans with differentiated interest rates) and establishing business case for deep renovation to motivate private investment. The core objectives of the ALDREN project are: • To provide a harmonized European energy performance rating methodology based on the European Voluntary Certification Scheme (EVCS) verified by measurements to increase comparability, confidence and market uptake by standardized solutions (CEN/ISO standards) at European scale; • To associate low energy renovation with high quality indoor environments to trigger renovation and to promote solutions supporting health and well-being; • To align market recognition of high quality with enhanced building value and capacity building. The ALDREN overarching outcome will be the infrastructure to enable market transformation for deep renovation and directly support the EU policies (EED, EPBD). Specific solutions and step-by-step renovation process will be integrated in a consistent, common way in a Building Renovation Passport (BRP). The ALDREN BRP will be aligned with the GABC (Global Alliance for Building and Construction) Building Passport initiative, seconded by DG Grow and DG Environment and with the current initiatives for residential buildings. The non-residential sector (office buildings and hotels) is to be considered as a first step. To demonstrate the ALDREN approach , the upgraded EVCS will be implemented in pilot office buildings and hotels in different climates over the European territory. However, the ALDREN approach could be adapted to other market sectors, in a further development. ALDREN renovation protocols may be used as individual modules in existing schemes or as standalone tool, being potentially overtaken by Member States of the European Union.

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17

Ateya,AbdelhamiedA., AbeerD.Algarni, Monia Hamdi, Andrey Koucheryavy, and NaglaaF.Soliman. "Enabling Heterogeneous IoT Networks over 5G Networks with Ultra-Dense Deployment—Using MEC/SDN." Electronics 10, no.8 (April11, 2021): 910. http://dx.doi.org/10.3390/electronics10080910.

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The Internet of things (IoT) is the third evolution of the traditional Internet that enables interaction and communication among machines. Many IoT platforms and networks have been developed, and recently, market sectors have started to develop specific IoT applications and services. Integrating heterogeneous IoT networks with the existing ones, mainly with the cellular networks, is a great demand. IoT represents one of the main use cases of the fifth-generation (5G) cellular system as announced by the 3rd Generation Partnership Project (3GPP) and the International Telecommunication Union (ITU). Integrating IoT networks with 5G networks face many challenges related to dense deployment and a massive number of expected connected devices. Thus, IoT network availability and scalability are the main requirements that should be achieved. To this end, this work provides a framework for integrating heterogeneous IoT networks with the 5G networks. The proposed system considers dense deployment and system scalability and availability requirements as announced by ITU and 3GPP. Our proposed structure deploys three main communication paradigms; mobile edge computing (MEC), device-to-device communications (D2D), and software-defined networking (SDN). Our proposed system is evaluated over a reliable environment for various deployment scenarios, and the results validate the proposed structure. The proposed IoT/5G reduces the percentage of blocked tasks by an average of 30% than other traditional IoT networks. This increases the overall system availability and scalability since IoT networks can have more devices and tasks than existing IoT networks. Furthermore, our proposed structure reduces the overall consumed energy by an average of 20% than existing IoT networks, which is an effective metric for IoT networks.

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Dergachev,V.O. "EUROPEAN EXPERIENCE OF REGIONAL POLICY AND ITS IMPLEMENTATION IN UKRAINE." Economic innovations 19, no.3(65) (December19, 2017): 56–66. http://dx.doi.org/10.31520/ei.2017.19.3(65).56-66.

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In Europe over the past decades, the processes of regionalization are actively occurring - the redistribution of the state's power competencies to a supranational or subnational (regional) level. The problems of competitiveness of the regions come to the fore, the increase of which is possible when using not only economic, but also local historical, sociocultural, ecological and other features. "New regionalism" differs from traditional development in conditions of multipolarity of the world, openness, formation "from below", participation of non-state and subnational actors. The new regionalism is a triple regionalism that takes into account not only the economic, but also the socio-cultural and environmental aspects. The advantage in competitiveness is given to regions and territorial communities, where local socio-cultural communications are taken into account most of all. The new European regionalism does not mean abandoning the nation state, but increasing the efficiency of regional development at the expense of human energy. As you know, Western Europe has limited energy and other resources. Therefore, in the global competition, the European Union, from the beginning of its formation, relied on the effective use of human resources. Its potential is significantly increased if a local comfortable environment is created that takes into account the sociocultural features of the territorial communities. Turning to the analogy, this means, for example, for Ukraine, that the people of Galicia do not feel discomfort in their sociocultural environment, and the inhabitants of the Donbass or Chernigov region in their own. Unlike the countries of Central and Eastern Europe that carried out administrative reforms during the period of geopolitical and geo-economic transformation, Ukraine could not realize it in a quarter of a century of independence. A decade ago, the American model of enlarged territorial units was taken as the basis of the territorial administrative reform, now the Polish model dominates in the absence of the state's financial capacity to reform, but with the participation of local businesses in the formation of territorial communities. As a result, the fundamental goal of the reform in improving the manageability of the territories is violated, which is a threat to the Ukrainian statehood.

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DASHCHENKO, Nataliia. "Innovative activity as a determinant of competitiveness of industrial enterprise." Economics. Finances. Law, no.7 (July30, 2020): 5–9. http://dx.doi.org/10.37634/efp.2020.7.1.

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The article deals with the dependence of the competitiveness of industrial enterprises on the level of innovation activity. The essence and main characteristics of the competitive advantages of the enterprise from the point of view of innovative activity in the course of innovative activity are highlighted. One of the factors that can increase the competitiveness of business is the active use of innovative production technologies, which will ensure a continuous improvement of scientific, technical, industrial, financial and social activities in the context of changes in the institutional environment. The results of analytical research of priority sectors of Ukrainian economy from the point of view of innovative activity are presented. With the transition of the economy to the next technological institution, it is worth talking about the change of priority industries in the structure of industry - from low-processing with low added value to innovative high-tech and high-margin. As the first Ukrainian Business Innovation Index showed, only some companies are ready to invest in innovation and have a strategic vision. According to research, most companies are still not ready and do not plan to make fundamental changes in their business models in the near future. Innovation is limited to the introduction of new production technologies, automation of tasks, training of staff new skills, changing approach to marketing and communications. The necessity of systematic support of innovative activity is substantiated, the basic directions of optimization of structure of economy of Ukraine are allocated. The European vector of Ukraine gives a good chance to digitize the processes. In particular, for state-owned companies in areas such as energy and oil and gas, the prospect of digitalization has become the prospect of entering the European Union. However, without major changes to the regulatory system, government priorities, and extensive government-business cooperation, no real major changes can be expected. The issue is not only in the tax field or subsidization, but also in education, digital skills of the population. The necessity of updating the issue of development of high-tech sectors of the economy has been proved, which will increase the competitiveness of industrial enterprises. Given the trends identified, it is appropriate to emphasize the need to take concrete actions to change the structure of the economy, to increase exports of high-tech products, the creation of export-credit agencies, industrial parks.

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Gritsenko, Sergiy, and Iryna Vinichenko. "Prospects and opportunities for using foreign experience for the development of intellectual transportation systems in Ukraine." Electronic Scientific Journal Intellectualization of Logistics and Supply Chain Management #1 2020 1, no.4 (December30, 2020): 53–61. http://dx.doi.org/10.46783/smart-scm/2020-4-5.

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The study aims to determine the prospects and possibilities of using foreign experience for the development of intelligent transport systems in Ukraine. The article deals with the history of the emergence of intelligent transport systems in the world. We have investigated the prerequisites and promising directions for developing the global market of intelligent transport systems: traffic management, road safety, and supervision; cargo management; automotive telematics; parking management; automated vehicles. The main players in the field of business in this market have been identified. It is systematized for the adaptation of countries that are developing due to the features of the European ITS architecture, the US ITS architecture, the Japanese national ITS architecture, which are designed to improve the lives of citizens. Variants of using information and navigation systems in the framework of European projects on the example of cities are proposed. In the example of the European Union, the stages of implementation of the ITS architecture are considered, and how this affects the congestion of roads in large cities. The creation of a unified architecture of ITS allows you to control: the level of transport safety in transport and road traffic; energy consumption and environmental impact; networks of logistics systems for passenger service and cargo handling; management of transport, road construction, and repair works, parking places, collection of road tolls, equipment for improving personal services of road users. We have substantiated the necessity of using an integrated approach to improve the digitalization and intellectualization of transport systems, taking into account their advantages and disadvantages, has been substantiated. Conceptual approaches to the digitization of transport are generalized, closely related to logistics IT systems and the network of local roads. The theoretical basis of the level of intellectualization of the Ukrainian transport systems in comparison with foreign ones has been studied, the expediency of the possibility of developing this sphere in Ukraine with the implementation of the project "Transparent infrastructure" has been proved. The organizational and economic principles of the use of intelligent transport systems of the countries of the world for solving a wide range of problems have been determined: transmission of information in real-time for travelers, namely, traffic schedules, information on delays; entrance fee for the passage of vehicles to the area of the city; accident management; an electronic collection of duties. The legislative framework and the National Transport Strategy of Ukraine for the period up to 2030 are considered. The real results of the development of transport systems that are already being implemented in Ukrainian cities are displayed. A network of "smart roads" will be built in Ukraine. To implement this task, high-quality fiber-optic communications are needed, which will pass along the roads, which will allow the introduction of intelligent transport systems. The use of the world's leading experience in the implementation of intelligent transport systems is strategic for Ukraine, determines its competitiveness in the world market, and meets the requirements of integrating the national transport network into the Trans-European transport network.

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Rasmussen, Karsten Boye. "As open as possible and as closed as needed." IASSIST Quarterly 43, no.3 (September26, 2019): 1–2. http://dx.doi.org/10.29173/iq965.

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Welcome to the third issue of volume 43 of the IASSIST Quarterly (IQ 43:3, 2019). Yes, we are open! Open data is good. Just a click away. Downloadable 24/7 for everybody. An open government would make the decisionmakers’ data open to the public and the opposition. As an example, communal data on bicycle paths could be open, so more navigation apps would flourish and embed the information in maps, which could suggest more safe bicycle routes. However, as demonstrated by all three articles in this IQ issue, very often research data include information that requires restrictions concerning data access. The second paper states that data should be ‘as open as possible and as closed as needed’. This phrase originates from a European Union Horizon 2020 project called the Open Research Data Pilot, in ‘Guidelines on FAIR Data Management in Horizon 2020’ (July 2016). Some data need to be closed and not freely available. So once more it shows that a simple solution of total openness and one-size-fits-all is not possible. We have to deal with more complicated schemes depending on the content of data. Luckily, experienced people at data institutions are capable of producing adapted solutions. The first article ‘Restricting data’s use: A spectrum of concerns in need of flexible approaches’ describes how data producers have legitimate needs for restricting data access for users. This understanding is quite important as some users might have an automatic objection towards all restrictions on use of data. The authors Dharma Akmon and Susan Jekielek are at ICPSR at the University of Michigan. ICPSR has been the U.S. research archive since 1962, so they have much practice in long-term storage of digital information. From a short-term perspective you might think that their primary task is to get the data in use and thus would be opposed to any kind of access restrictions. However, both producers and custodians of data are very well aware of their responsibility for determining restrictions and access. The caveat concerns the potential harm through disclosure, often exemplified by personal data of identifiable individuals. The article explains how dissemination options differ in where data are accessed and what is required for access. If you are new to IASSIST, the article also gives an excellent short introduction to ICPSR and how this institution guards itself and its users against the hazards of data sharing. In the second article ‘Managing data in cross-institutional projects’, the reader gains insight into how FAIR data usage benefits a cross-institutional project. The starting point for the authors - Zaza Nadja Lee Hansen, Filip Kruse, and Jesper Boserup Thestrup – is the FAIR principles that data should be: findable, accessible, interoperable, and re-useable. The authors state that this implies that the data should be as open as possible. However, as expressed in the ICPSR article above, data should at the same time be as closed as needed. Within the EU, the mention of GDPR (General Data Protection Regulation) will always catch the attention of the economical responsible at any institution because data breaches can now be very severely fined. The authors share their experience with implementation of the FAIR principles with data from several cross-institutional projects. The key is to ensure that from the beginning there is agreement on following the specific guidelines, standards and formats throughout the project. The issues to agree on are, among other things, storage and sharing of data and metadata, responsibilities for updating data, and deciding which data format to use. The benefits of FAIR data usage are summarized, and the article also describes the cross-institutional projects. The authors work as a senior consultant/project manager at the Danish National Archives, senior advisor at The Royal Danish Library, and communications officer at The Royal Danish Library. The cross-institutional projects mentioned here stretch from Kierkegaard’s writings to wind energy. While this issue started by mentioning that ICPSR was founded in 1962, we end with a more recent addition to the archive world, established at Qatar University’s Social and Economic Survey Research Institute (SESRI) in 2017. The paper ‘Data archiving for dissemination within a Gulf nation’ addresses the experience of this new institution in an environment of cultural and political sensitivity. With a positive view you can regard the benefits as expanding. The start is that archive staff get experience concerning policies for data selection, restrictions, security and metadata. This generates benefits and expands to the broader group of research staff where awareness and improvements relate to issues like design, collection and documentation of studies. Furthermore, data sharing can be seen as expanding in the Middle East and North Africa region and generating a general improvement in the relevance and credibility of statistics generated in the region. Again, the FAIR principles of findable, accessible, interoperable, and re-useable are gaining momentum and being adopted by government offices and data collection agencies. In the article, the story of SESRI at Qatar University is described ahead of sections concerning data sharing culture and challenges as well as issues of staff recruitment, architecture and workflow. Many of the observations and considerations in the article will be of value to staff at both older and infant archives. The authors of the paper are the senior researcher and lead archivist at the archive of the Qatar University Brian W. Mandikiana, and Lois Timms-Ferrara and Marc Maynard – CEO and director of technology at Data Independence (Connecticut, USA). Submissions of papers for the IASSIST Quarterly are always very welcome. We welcome input from IASSIST conferences or other conferences and workshops, from local presentations or papers especially written for the IQ. When you are preparing such a presentation, give a thought to turning your one-time presentation into a lasting contribution. Doing that after the event also gives you the opportunity of improving your work after feedback. We encourage you to login or create an author login to https://www.iassistquarterly.com (our Open Journal System application). We permit authors 'deep links' into the IQ as well as deposition of the paper in your local repository. Chairing a conference session with the purpose of aggregating and integrating papers for a special issue IQ is also much appreciated as the information reaches many more people than the limited number of session participants and will be readily available on the IASSIST Quarterly website at https://www.iassistquarterly.com. Authors are very welcome to take a look at the instructions and layout: https://www.iassistquarterly.com/index.php/iassist/about/submissions Authors can also contact me directly via e-mail: kbr@sam.sdu.dk. Should you be interested in compiling a special issue for the IQ as guest editor(s) I will also be delighted to hear from you. Karsten Boye Rasmussen - September 2019

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Sala, Serenella, Andrea Martino Amadei, Antoine Beylot, and Fulvio Ardente. "The evolution of life cycle assessment in European policies over three decades." International Journal of Life Cycle Assessment, April20, 2021. http://dx.doi.org/10.1007/s11367-021-01893-2.

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Abstract Purpose Life cycle thinking (LCT) and life cycle assessment (LCA) are increasingly considered pivotal concept and method for supporting sustainable transitions. LCA plays a relevant role in decision support, for the ambition of a holistic coverage of environmental dimensions and for the identification of hotspots, possible trade-offs, and burden shifting among life cycle stages or impact categories. These features are also relevant when the decision support is needed in policy domain. With a focus on EU policies, the present study explores the evolution and implementation of life cycle concepts and approaches over three decades. Methods Adopting an historical perspective, a review of current European Union (EU) legal acts and communications explicitly mentioning LCT, LCA, life cycle costing (LCC), and environmental footprint (the European Product and Organisation Environmental Footprint PEF/OEF) is performed, considering the timeframe from 1990 to 2020. The documents are categorised by year and according to their types (e.g. regulations, directives, communications) and based on the covered sectors (e.g. waste, energy, buildings). Documents for which life cycle concepts and approaches had a crucial role are identified, and a shortlist of these legal acts and communications is derived. Results and discussion Over the years, LCT and life cycle approaches have been increasingly mentioned in policy. From the Ecolabel Regulation of 1992, to the Green Deal in 2019, life cycle considerations are of particular interest in the EU. The present work analysed a total of 159 policies and 167 communications. While in some sectors (e.g. products, vehicles, and waste) life cycle concepts and approaches have been adopted with higher levels of prescriptiveness, implementation in other sectors (e.g. food and agriculture) is only at a preliminary stage. Moreover, life cycle (especially LCT) is frequently addressed and cited only as a general concept and in a rather generic manner. Additionally, more stringent and rigorous methods (LCA, PEF/OEF) are commonly cited only in view of future policy developments, even if a more mature interest in lifecycle is evident in recent policies. Conclusion The EU has been a frontrunner in the implementation of LCT/LCA in policies. However, despite a growing trend in this implementation, the development of new stringent and mandatory requirements related to life cycle is still relatively limited. In fact, there are still issues to be solved in the interface between science and policy making (such as verification and market surveillance) to ensure a wider implementation of LCT and LCA.

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"Book Reviews." Journal of Economic Literature 55, no.4 (December1, 2017): 1627–30. http://dx.doi.org/10.1257/jel.55.4.1615.r6.

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Markus Poschke of McGill University reviews “The World Economy: Growth or Stagnation?” by Dale W. Jorgenson, Kyoji f*ckao, and Marcel P. Timmer. The Econlit abstract of this book begins: “Fourteen papers analyze the long-term process of structural change and productivity growth across the world using World KLEMS (capital, labor, energy, materials, and purchased services) Initiative research and provide comparisons of industries and economies in order to investigate the impact of international trade and investment. Papers discuss US economic growth—a retrospect, prospect, and lessons from a prototype industry-level production account for the United States, 1947–2012; the structural causes of Japan's lost decades; productivity growth in Europe before and since the 2008–09 economic and financial crisis; Latin American KLEMS (LA–KLEMS)—economic growth and productivity in Latin America; China's strategic move for a new stage of development—a productivity perspective; productivity growth in India under different policy regimes; whether mining is fueling long-run growth in Russia—industry productivity growth trends in 1995–2012; intangibles, information and communications technology, and industry productivity growth—evidence from the European Union; whether intangibles contribute to productivity growth in East Asian countries—evidence from Japan and the Republic of Korea; a Bureau of Economic Analysis–Bureau of Labor Statistics industry-level production account for the United States—integrated sources of growth, intangible capital, and the US recovery; measuring human capital—country experiences and international initiatives; a half-century of trans-Pacific competition—price-level indices and productivity gaps for Japanese and US industries, 1955–2012; searching for convergence and its causes—an industry perspective; and the rise of global manufacturing value chains—a new perspective based on the World Input–Output Database. Jorgenson is Samuel W. Morris University Professor at Harvard University. f*ckao is Professor with the Institute of Economic Research at Hitotsubashi University and Program Leader at the Research Unit for Statistical and Empirical Analysis. Timmer is Professor of Economic Growth and Development and Director of the Groningen Growth and Development Centre at the University of Groningen. ”

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Aleksieieva, Tetiana, and Kateryna Honcharuk. "INTERNATIONAL RELATIONS BETWEEN THE COUNTRIES OF THE LUBLIN TRIANGLE – A NEW FORMAT OF COOPERATION THROUGH THE PRISM OF THE HISTORICAL PAST." State and regions. Series: Economics and Business, no.2(119) (2021). http://dx.doi.org/10.32840/1814-1161/2021-2-2.

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The article examines the historical origins and further cooperation of the Lublin Triangle countries - Ukraine, Poland and Lithuania – Central and Eastern Europe, the history of which reflects the development of this region in the east of this part of the world. Combined by geographical proximity, foreign policy threats and a common socio-cultural tradition, they have a complex history of development and coexistence. The agreements made during a certain period of time are analyzed, conclusions are made. Opportunities have been identified for strengthening cooperation between the OSCE, the European Union, the Council of Europe, NATO and the Eastern Partnership countries. The possibility of joining the Republic of Belarus to a new format of relations and turning the triangle into a square for further joint cooperation in the direction of expanding opportunities in the field of energy, defense, cultural and social spheres was considered. The youth initiative on creation of a platform for interaction of youth of Ukraine with youth of Lithuania and Poland for the purpose of expansion of cultural, social and educational communications and an exchange of experience for creation of joint projects is considered. The future development of states and interstate initiatives depends on the active work of young people, the creation of the youth wing of the Lublin Triangle is a logical continuation of the interstate initiative, which will not only ensure youth participation in social and political life, but also positively affect Ukrainian-Polish-Lithuanian relations. thanks to youth diplomacy, will promote the development of European integration processes in Ukraine. An important initiative within the Lublin Triangle was the creation of a Lithuanian-Polish-Ukrainian brigade – LitPolUkrBrig, which provides for international peacekeeping and security operations under the auspices of the UN, EU, NATO and other international security organizations. Conclusions are made on the advantages and disadvantages of countries' participation in the new format of relations between the countries of the Lublin Triangle.

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"REPUBLIC OF SLOVENIA – THE FIRST TWENTY-FIVE YEARS OF INDEPENDENCE IN THE INTERNATIONAL SECURITY ENVIRONMENT." REPUBLIKA SLOVENIJA – PRVIH SAMOSTOJNIH PETINDVAJSET LET V MEDNARODNEM VARNOSTNEM OKOLJU/ REPUBLIC OF SLOVENIA – THE FIRST TWENTY-FIVE YEARS OF INDEPENDENCE IN THE INTERNATIONAL SECURITY ENVIRONMENT, VOLUME 2016/ ISSUE 18/4 (October30, 2016): 11–13. http://dx.doi.org/10.33179/bsv.99.svi.11.cmc.18.4.00.

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The year 2016 was an important year for Slovenia from various different aspects. Twenty-five years have passed since Slovenia gained its independence, and for the same time period, the country has been taking care of its own security independently. As early as in 1990, the Slovenians started preparing for the big changes ahead. Two events from that time need mentioning, namely the plebiscite at the end of the year, which was important to all other activities undertaken the following year, and the historic date of 25 June 1991, when the Declaration of Independence and the Basic Constitutional Charter on the Sovereignty and Independence of the Republic of Slovenia were adopted. Slovenia’s sovereignty and independence were declared the following day. On 27 June, Slovenia’s War of Independence, which lasted for ten days, began with an attack launched by the Yugoslav People’s Army. In 1992, Slovenia joined the Organisation for Security and Cooperation in Europe (OSCE) and became the 176th member of the United Nations. The democratically expressed will for accession to NATO was first clearly expressed in the amendments to the Resolution on the Guidelines for National Security in 1994. That was when Slovenia joined the Partnership for Peace programme, which initiated the journey to join that political and security organisation. In 2003, the Slovenians decided in two consultative referendums that we wanted to create our future and safety as members of the European Union and NATO. On 29 March, Slovenia became a NATO member state, and on 1 May, it also became a member of the European Union. The events and activities listed above are a testament to the successful development of Slovenia as an independent state, whose large amount of energy and mutual cooperation, as well as successful foreign policy and quality diplomacy, helped make remarkable progress on its rather short development path. Some above-mentioned activities from the fields of foreign policy and diplomacy also affect the fields of defence and armed forces. There have been numerous significant milestones in the development of the Slovenian Armed Forces. On this occasion, I should mention 15 May 1991, when the first Slovenian conscripts started their military service on their home soil, namely in Ig near Ljubljana and in Pekre near Maribor. At the end of 1994, the Defence Act was adopted by a two-thirds majority vote, which, among other things, signified the end of the Territorial Defence and the beginning of the Slovenian Armed Forces with a capital S. In May 1995, the decision was taken to make 15 May the Day of the Slovenian Armed Forces. In 1997, members of the Slovenian Armed Forces were deployed to the military and humanitarian ALBA operation for the first time. From then to the end of 2016, Slovenia contributed greatly to international security, since during that period, 11,357 members of the Slovenian Armed Forces were deployed to international operations and missions. In 2003, the last generation of conscripts served their compulsory military service; after that, the Slovenian Armed Forces changed to a professional army with contractual reserves. A year later, when Slovenia became a member of NATO, the first members of the Slovenian Armed Forces left for the international ISAF operation and mission in Afghanistan. Anton Grizold and Alojz Šteiner have written before on the subject of development periods of military defence after Slovenia gained independence. Šteiner divides the development of the Slovenian Armed Forces into four periods: the period between 1991 and 1994, which he calls the Territorial Defence period; the period between 1995 and 1999, which saw the reorganisation of the Slovenian Armed Forces and the beginning of international military cooperation; the period between 2000 and 2004, which he defines as the time of preparations for entry into NATO and the beginning of professionalisation and transformation of the Slovenian Armed Forces; and the period between 2005 and 2010, which was characterised by the integration into NATO and the European Union military structures, as well as the continuation of the transformation of the Slovenian Armed Forces. The time after 2011 and its characteristics have not been defined yet; however, it has undoubtedly been marked by the financial crisis, which has resulted in the reduction of funding for defence in most member states of the Alliance and the European Union. The Alliance has placed great importance on smart defence, niche capabilities and other activities, endorsed at the NATO Summits in Chicago in 2012, in Wales in 2014 and in Warsaw in 2016. Several authors whose contributions have been published in the Contemporary Military Challenges have addressed topical issues after 2011, and thus contributed to the development of military defence contents. The same guidelines are followed in the current issue as well. In his article entitled The challenge to defense reform in Central/Eastern Europe, with reference to Slovenia, Thomas Durell Young shares his outside (i.e. American) view of defence reforms and Slovenia as part of the international environment. Has Slovenia developed modern armed forces during the past twenty-five years, and can it contribute successfully to joint capabilities in the international environment; or is there still much more to be done when it comes to defence? The reduction in defence resources has brought about changes in the countries which are member states of the EU and the Alliance. In her article entitled New Modern Threat to National Security – Budget Threat, Vida Žurga stresses the importance of self-sufficiency of Slovenia’s national security system, and how that self-sufficiency has been tested in the case of the migrant crisis. Viktor Potočnik continues his trilogy. For this issue, he prepared the article Fourth Generation Warfare (Part 2): Comprehensive Reform of the National Security System. As he mentions, some authors have recently proposed several suggestions and expressed concerns regarding Slovenia’s current national security system and the necessary changes, but nothing concrete has changed. Potočnik goes into more detail, which he presents with great clarity. The meaning of strategic communications has been the topic of many authors. But how are strategic communications organised within NATO? The question is answered by Nina Raduha in her article Nato's Strategic Communications Concept in the Republic of Slovenia with emphasis on the Slovenian Armed Forces. It is not merely a matter for the Slovenian Armed Forces, but the state as a whole, and should be an important part of its strategic communications. But is that really the case? Igor Prelog believes that combat aviation can be especially suitable for air support to counter-insurgency operations due to its many advantages over high-technology jet-engine combat aircraft. He discusses how Slovenia could help with counter- insurgency operations within the Alliance in his article Military aviation in counter- insurgency operations and analysis of the use of Pilatus PC-9. Gregor Jazbec is the author of the article Psychology of combat: research on a soldier's experiencing of war and psychological consequences of combat. It is a demanding topic which deals with extreme aspects of combat. The author conducted research on experience of war and psychological consequences among soldiers participating in different wars in Slovenia, and compared his findings with similar research carried out in other states. We hope you enjoy reading this issue and feel inspired to write an article yourself.

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Maxwell, Richard, and Toby Miller. "The Real Future of the Media." M/C Journal 15, no.3 (June27, 2012). http://dx.doi.org/10.5204/mcj.537.

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When George Orwell encountered ideas of a technological utopia sixty-five years ago, he acted the grumpy middle-aged man Reading recently a batch of rather shallowly optimistic “progressive” books, I was struck by the automatic way in which people go on repeating certain phrases which were fashionable before 1914. Two great favourites are “the abolition of distance” and “the disappearance of frontiers”. I do not know how often I have met with the statements that “the aeroplane and the radio have abolished distance” and “all parts of the world are now interdependent” (1944). It is worth revisiting the old boy’s grumpiness, because the rhetoric he so niftily skewers continues in our own time. Facebook features “Peace on Facebook” and even claims that it can “decrease world conflict” through inter-cultural communication. Twitter has announced itself as “a triumph of humanity” (“A Cyber-House” 61). Queue George. In between Orwell and latter-day hoody cybertarians, a whole host of excitable public intellectuals announced the impending end of materiality through emergent media forms. Marshall McLuhan, Neil Postman, Daniel Bell, Ithiel de Sola Pool, George Gilder, Alvin Toffler—the list of 1960s futurists goes on and on. And this wasn’t just a matter of punditry: the OECD decreed the coming of the “information society” in 1975 and the European Union (EU) followed suit in 1979, while IBM merrily declared an “information age” in 1977. Bell theorized this technological utopia as post-ideological, because class would cease to matter (Mattelart). Polluting industries seemingly no longer represented the dynamic core of industrial capitalism; instead, market dynamism radiated from a networked, intellectual core of creative and informational activities. The new information and knowledge-based economies would rescue First World hegemony from an “insurgent world” that lurked within as well as beyond itself (Schiller). Orwell’s others and the Cold-War futurists propagated one of the most destructive myths shaping both public debate and scholarly studies of the media, culture, and communication. They convinced generations of analysts, activists, and arrivistes that the promises and problems of the media could be understood via metaphors of the environment, and that the media were weightless and virtual. The famous medium they wished us to see as the message —a substance as vital to our wellbeing as air, water, and soil—turned out to be no such thing. Today’s cybertarians inherit their anti-Marxist, anti-materialist positions, as a casual glance at any new media journal, culture-industry magazine, or bourgeois press outlet discloses. The media are undoubtedly important instruments of social cohesion and fragmentation, political power and dissent, democracy and demagoguery, and other fraught extensions of human consciousness. But talk of media systems as equivalent to physical ecosystems—fashionable among marketers and media scholars alike—is predicated on the notion that they are environmentally benign technologies. This has never been true, from the beginnings of print to today’s cloud-covered computing. Our new book Greening the Media focuses on the environmental impact of the media—the myriad ways that media technology consumes, despoils, and wastes natural resources. We introduce ideas, stories, and facts that have been marginal or absent from popular, academic, and professional histories of media technology. Throughout, ecological issues have been at the core of our work and we immodestly think the same should apply to media communications, and cultural studies more generally. We recognize that those fields have contributed valuable research and teaching that address environmental questions. For instance, there is an abundant literature on representations of the environment in cinema, how to communicate environmental messages successfully, and press coverage of climate change. That’s not enough. You may already know that media technologies contain toxic substances. You may have signed an on-line petition protesting the hazardous and oppressive conditions under which workers assemble cell phones and computers. But you may be startled, as we were, by the scale and pervasiveness of these environmental risks. They are present in and around every site where electronic and electric devices are manufactured, used, and thrown away, poisoning humans, animals, vegetation, soil, air and water. We are using the term “media” as a portmanteau word to cover a multitude of cultural and communications machines and processes—print, film, radio, television, information and communications technologies (ICT), and consumer electronics (CE). This is not only for analytical convenience, but because there is increasing overlap between the sectors. CE connect to ICT and vice versa; televisions resemble computers; books are read on telephones; newspapers are written through clouds; and so on. Cultural forms and gadgets that were once separate are now linked. The currently fashionable notion of convergence doesn’t quite capture the vastness of this integration, which includes any object with a circuit board, scores of accessories that plug into it, and a global nexus of labor and environmental inputs and effects that produce and flow from it. In 2007, a combination of ICT/CE and media production accounted for between 2 and 3 percent of all greenhouse gases emitted around the world (“Gartner Estimates,”; International Telecommunication Union; Malmodin et al.). Between twenty and fifty million tonnes of electronic waste (e-waste) are generated annually, much of it via discarded cell phones and computers, which affluent populations throw out regularly in order to buy replacements. (Presumably this fits the narcissism of small differences that distinguishes them from their own past.) E-waste is historically produced in the Global North—Australasia, Western Europe, Japan, and the US—and dumped in the Global South—Latin America, Africa, Eastern Europe, Southern and Southeast Asia, and China. It takes the form of a thousand different, often deadly, materials for each electrical and electronic gadget. This trend is changing as India and China generate their own media detritus (Robinson; Herat). Enclosed hard drives, backlit screens, cathode ray tubes, wiring, capacitors, and heavy metals pose few risks while these materials remain encased. But once discarded and dismantled, ICT/CE have the potential to expose workers and ecosystems to a morass of toxic components. Theoretically, “outmoded” parts could be reused or swapped for newer parts to refurbish devices. But items that are defined as waste undergo further destruction in order to collect remaining parts and valuable metals, such as gold, silver, copper, and rare-earth elements. This process causes serious health risks to bones, brains, stomachs, lungs, and other vital organs, in addition to birth defects and disrupted biological development in children. Medical catastrophes can result from lead, cadmium, mercury, other heavy metals, poisonous fumes emitted in search of precious metals, and such carcinogenic compounds as polychlorinated biphenyls, dioxin, polyvinyl chloride, and flame retardants (Maxwell and Miller 13). The United States’ Environmental Protection Agency estimates that by 2007 US residents owned approximately three billion electronic devices, with an annual turnover rate of 400 million units, and well over half such purchases made by women. Overall CE ownership varied with age—adults under 45 typically boasted four gadgets; those over 65 made do with one. The Consumer Electronics Association (CEA) says US$145 billion was expended in the sector in 2006 in the US alone, up 13% on the previous year. The CEA refers joyously to a “consumer love affair with technology continuing at a healthy clip.” In the midst of a recession, 2009 saw $165 billion in sales, and households owned between fifteen and twenty-four gadgets on average. By 2010, US$233 billion was spent on electronic products, three-quarters of the population owned a computer, nearly half of all US adults owned an MP3 player, and 85% had a cell phone. By all measures, the amount of ICT/CE on the planet is staggering. As investigative science journalist, Elizabeth Grossman put it: “no industry pushes products into the global market on the scale that high-tech electronics does” (Maxwell and Miller 2). In 2007, “of the 2.25 million tons of TVs, cell phones and computer products ready for end-of-life management, 18% (414,000 tons) was collected for recycling and 82% (1.84 million tons) was disposed of, primarily in landfill” (Environmental Protection Agency 1). Twenty million computers fell obsolete across the US in 1998, and the rate was 130,000 a day by 2005. It has been estimated that the five hundred million personal computers discarded in the US between 1997 and 2007 contained 6.32 billion pounds of plastics, 1.58 billion pounds of lead, three million pounds of cadmium, 1.9 million pounds of chromium, and 632000 pounds of mercury (Environmental Protection Agency; Basel Action Network and Silicon Valley Toxics Coalition 6). The European Union is expected to generate upwards of twelve million tons annually by 2020 (Commission of the European Communities 17). While refrigerators and dangerous refrigerants account for the bulk of EU e-waste, about 44% of the most toxic e-waste measured in 2005 came from medium-to-small ICT/CE: computer monitors, TVs, printers, ink cartridges, telecommunications equipment, toys, tools, and anything with a circuit board (Commission of the European Communities 31-34). Understanding the enormity of the environmental problems caused by making, using, and disposing of media technologies should arrest our enthusiasm for them. But intellectual correctives to the “love affair” with technology, or technophilia, have come and gone without establishing much of a foothold against the breathtaking flood of gadgets and the propaganda that proclaims their awe-inspiring capabilities.[i] There is a peculiar enchantment with the seeming magic of wireless communication, touch-screen phones and tablets, flat-screen high-definition televisions, 3-D IMAX cinema, mobile computing, and so on—a totemic, quasi-sacred power that the historian of technology David Nye has named the technological sublime (Nye Technological Sublime 297).[ii] We demonstrate in our book why there is no place for the technological sublime in projects to green the media. But first we should explain why such symbolic power does not accrue to more mundane technologies; after all, for the time-strapped cook, a pressure cooker does truly magical things. Three important qualities endow ICT/CE with unique symbolic potency—virtuality, volume, and novelty. The technological sublime of media technology is reinforced by the “virtual nature of much of the industry’s content,” which “tends to obscure their responsibility for a vast proliferation of hardware, all with high levels of built-in obsolescence and decreasing levels of efficiency” (Boyce and Lewis 5). Planned obsolescence entered the lexicon as a new “ethics” for electrical engineering in the 1920s and ’30s, when marketers, eager to “habituate people to buying new products,” called for designs to become quickly obsolete “in efficiency, economy, style, or taste” (Grossman 7-8).[iii] This defines the short lifespan deliberately constructed for computer systems (drives, interfaces, operating systems, batteries, etc.) by making tiny improvements incompatible with existing hardware (Science and Technology Council of the American Academy of Motion Picture Arts and Sciences 33-50; Boyce and Lewis). With planned obsolescence leading to “dizzying new heights” of product replacement (Rogers 202), there is an overstated sense of the novelty and preeminence of “new” media—a “cult of the present” is particularly dazzled by the spread of electronic gadgets through globalization (Mattelart and Constantinou 22). References to the symbolic power of media technology can be found in hymnals across the internet and the halls of academe: technologies change us, the media will solve social problems or create new ones, ICTs transform work, monopoly ownership no longer matters, journalism is dead, social networking enables social revolution, and the media deliver a cleaner, post-industrial, capitalism. Here is a typical example from the twilight zone of the technological sublime (actually, the OECD): A major feature of the knowledge-based economy is the impact that ICTs have had on industrial structure, with a rapid growth of services and a relative decline of manufacturing. Services are typically less energy intensive and less polluting, so among those countries with a high and increasing share of services, we often see a declining energy intensity of production … with the emergence of the Knowledge Economy ending the old linear relationship between output and energy use (i.e. partially de-coupling growth and energy use) (Houghton 1) This statement mixes half-truths and nonsense. In reality, old-time, toxic manufacturing has moved to the Global South, where it is ascendant; pollution levels are rising worldwide; and energy consumption is accelerating in residential and institutional sectors, due almost entirely to ICT/CE usage, despite advances in energy conservation technology (a neat instance of the age-old Jevons Paradox). In our book we show how these are all outcomes of growth in ICT/CE, the foundation of the so-called knowledge-based economy. ICT/CE are misleadingly presented as having little or no material ecological impact. In the realm of everyday life, the sublime experience of electronic machinery conceals the physical work and material resources that go into them, while the technological sublime makes the idea that more-is-better palatable, axiomatic; even sexy. In this sense, the technological sublime relates to what Marx called “the Fetishism which attaches itself to the products of labour” once they are in the hands of the consumer, who lusts after them as if they were “independent beings” (77). There is a direct but unseen relationship between technology’s symbolic power and the scale of its environmental impact, which the economist Juliet Schor refers to as a “materiality paradox” —the greater the frenzy to buy goods for their transcendent or nonmaterial cultural meaning, the greater the use of material resources (40-41). We wrote Greening the Media knowing that a study of the media’s effect on the environment must work especially hard to break the enchantment that inflames popular and elite passions for media technologies. We understand that the mere mention of the political-economic arrangements that make shiny gadgets possible, or the environmental consequences of their appearance and disappearance, is bad medicine. It’s an unwelcome buzz kill—not a cool way to converse about cool stuff. But we didn’t write the book expecting to win many allies among high-tech enthusiasts and ICT/CE industry leaders. We do not dispute the importance of information and communication media in our lives and modern social systems. We are media people by profession and personal choice, and deeply immersed in the study and use of emerging media technologies. But we think it’s time for a balanced assessment with less hype and more practical understanding of the relationship of media technologies to the biosphere they inhabit. Media consumers, designers, producers, activists, researchers, and policy makers must find new and effective ways to move ICT/CE production and consumption toward ecologically sound practices. In the course of this project, we found in casual conversation, lecture halls, classroom discussions, and correspondence, consistent and increasing concern with the environmental impact of media technology, especially the deleterious effects of e-waste toxins on workers, air, water, and soil. We have learned that the grip of the technological sublime is not ironclad. Its instability provides a point of departure for investigating and criticizing the relationship between the media and the environment. The media are, and have been for a long time, intimate environmental participants. Media technologies are yesterday’s, today’s, and tomorrow’s news, but rarely in the way they should be. The prevailing myth is that the printing press, telegraph, phonograph, photograph, cinema, telephone, wireless radio, television, and internet changed the world without changing the Earth. In reality, each technology has emerged by despoiling ecosystems and exposing workers to harmful environments, a truth obscured by symbolic power and the power of moguls to set the terms by which such technologies are designed and deployed. Those who benefit from ideas of growth, progress, and convergence, who profit from high-tech innovation, monopoly, and state collusion—the military-industrial-entertainment-academic complex and multinational commandants of labor—have for too long ripped off the Earth and workers. As the current celebration of media technology inevitably winds down, perhaps it will become easier to comprehend that digital wonders come at the expense of employees and ecosystems. This will return us to Max Weber’s insistence that we understand technology in a mundane way as a “mode of processing material goods” (27). Further to understanding that ordinariness, we can turn to the pioneering conversation analyst Harvey Sacks, who noted three decades ago “the failures of technocratic dreams [:] that if only we introduced some fantastic new communication machine the world will be transformed.” Such fantasies derived from the very banality of these introductions—that every time they took place, one more “technical apparatus” was simply “being made at home with the rest of our world’ (548). Media studies can join in this repetitive banality. Or it can withdraw the welcome mat for media technologies that despoil the Earth and wreck the lives of those who make them. In our view, it’s time to green the media by greening media studies. References “A Cyber-House Divided.” Economist 4 Sep. 2010: 61-62. “Gartner Estimates ICT Industry Accounts for 2 Percent of Global CO2 Emissions.” Gartner press release. 6 April 2007. ‹http://www.gartner.com/it/page.jsp?id=503867›. Basel Action Network and Silicon Valley Toxics Coalition. Exporting Harm: The High-Tech Trashing of Asia. Seattle: Basel Action Network, 25 Feb. 2002. Benjamin, Walter. “Central Park.” Trans. Lloyd Spencer with Mark Harrington. New German Critique 34 (1985): 32-58. Biagioli, Mario. “Postdisciplinary Liaisons: Science Studies and the Humanities.” Critical Inquiry 35.4 (2009): 816-33. Boyce, Tammy and Justin Lewis, eds. Climate Change and the Media. New York: Peter Lang, 2009. Commission of the European Communities. “Impact Assessment.” Commission Staff Working Paper accompanying the Proposal for a Directive of the European Parliament and of the Council on Waste Electrical and Electronic Equipment (WEEE) (recast). COM (2008) 810 Final. Brussels: Commission of the European Communities, 3 Dec. 2008. Environmental Protection Agency. Management of Electronic Waste in the United States. Washington, DC: EPA, 2007 Environmental Protection Agency. Statistics on the Management of Used and End-of-Life Electronics. Washington, DC: EPA, 2008 Grossman, Elizabeth. Tackling High-Tech Trash: The E-Waste Explosion & What We Can Do about It. New York: Demos, 2008. ‹http://www.demos.org/pubs/e-waste_FINAL.pdf› Herat, Sunil. “Review: Sustainable Management of Electronic Waste (e-Waste).” Clean 35.4 (2007): 305-10. Houghton, J. “ICT and the Environment in Developing Countries: Opportunities and Developments.” Paper prepared for the Organization for Economic Cooperation and Development, 2009. International Telecommunication Union. ICTs for Environment: Guidelines for Developing Countries, with a Focus on Climate Change. Geneva: ICT Applications and Cybersecurity Division Policies and Strategies Department ITU Telecommunication Development Sector, 2008. Malmodin, Jens, Åsa Moberg, Dag Lundén, Göran Finnveden, and Nina Lövehagen. “Greenhouse Gas Emissions and Operational Electricity Use in the ICT and Entertainment & Media Sectors.” Journal of Industrial Ecology 14.5 (2010): 770-90. Marx, Karl. Capital: Vol. 1: A Critical Analysis of Capitalist Production, 3rd ed. Trans. Samuel Moore and Edward Aveling, Ed. Frederick Engels. New York: International Publishers, 1987. Mattelart, Armand and Costas M. Constantinou. “Communications/Excommunications: An Interview with Armand Mattelart.” Trans. Amandine Bled, Jacques Guot, and Costas Constantinou. Review of International Studies 34.1 (2008): 21-42. Mattelart, Armand. “Cómo nació el mito de Internet.” Trans. Yanina Guthman. El mito internet. Ed. Victor Hugo de la Fuente. Santiago: Editorial aún creemos en los sueños, 2002. 25-32. Maxwell, Richard and Toby Miller. Greening the Media. New York: Oxford University Press, 2012. Nye, David E. American Technological Sublime. Cambridge, Mass.: MIT Press, 1994. Nye, David E. Technology Matters: Questions to Live With. Cambridge, Mass.: MIT Press. 2007. Orwell, George. “As I Please.” Tribune. 12 May 1944. Richtel, Matt. “Consumers Hold on to Products Longer.” New York Times: B1, 26 Feb. 2011. Robinson, Brett H. “E-Waste: An Assessment of Global Production and Environmental Impacts.” Science of the Total Environment 408.2 (2009): 183-91. Rogers, Heather. Gone Tomorrow: The Hidden Life of Garbage. New York: New Press, 2005. Sacks, Harvey. Lectures on Conversation. Vols. I and II. Ed. Gail Jefferson. Malden: Blackwell, 1995. Schiller, Herbert I. Information and the Crisis Economy. Norwood: Ablex Publishing, 1984. Schor, Juliet B. Plenitude: The New Economics of True Wealth. New York: Penguin, 2010. Science and Technology Council of the American Academy of Motion Picture Arts and Sciences. The Digital Dilemma: Strategic Issues in Archiving and Accessing Digital Motion Picture Materials. Los Angeles: Academy Imprints, 2007. Weber, Max. “Remarks on Technology and Culture.” Trans. Beatrix Zumsteg and Thomas M. Kemple. Ed. Thomas M. Kemple. Theory, Culture [i] The global recession that began in 2007 has been the main reason for some declines in Global North energy consumption, slower turnover in gadget upgrades, and longer periods of consumer maintenance of electronic goods (Richtel). [ii] The emergence of the technological sublime has been attributed to the Western triumphs in the post-Second World War period, when technological power supposedly supplanted the power of nature to inspire fear and astonishment (Nye Technology Matters 28). Historian Mario Biagioli explains how the sublime permeates everyday life through technoscience: "If around 1950 the popular imaginary placed science close to the military and away from the home, today’s technoscience frames our everyday life at all levels, down to our notion of the self" (818). [iii] This compulsory repetition is seemingly undertaken each time as a novelty, governed by what German cultural critic Walter Benjamin called, in his awkward but occasionally illuminating prose, "the ever-always-the-same" of "mass-production" cloaked in "a hitherto unheard-of significance" (48).

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27

Burns, Alex. "Doubting the Global War on Terror." M/C Journal 14, no.1 (January24, 2011). http://dx.doi.org/10.5204/mcj.338.

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Photograph by Gonzalo Echeverria (2010)Declaring War Soon after Al Qaeda’s terrorist attacks on 11 September 2001, the Bush Administration described its new grand strategy: the “Global War on Terror”. This underpinned the subsequent counter-insurgency in Afghanistan and the United States invasion of Iraq in March 2003. Media pundits quickly applied the Global War on Terror label to the Madrid, Bali and London bombings, to convey how Al Qaeda’s terrorism had gone transnational. Meanwhile, international relations scholars debated the extent to which September 11 had changed the international system (Brenner; Mann 303). American intellectuals adopted several variations of the Global War on Terror in what initially felt like a transitional period of US foreign policy (Burns). Walter Laqueur suggested Al Qaeda was engaged in a “cosmological” and perpetual war. Paul Berman likened Al Qaeda and militant Islam to the past ideological battles against communism and fascism (Heilbrunn 248). In a widely cited article, neoconservative thinker Norman Podhoretz suggested the United States faced “World War IV”, which had three interlocking drivers: Al Qaeda and trans-national terrorism; political Islam as the West’s existential enemy; and nuclear proliferation to ‘rogue’ countries and non-state actors (Friedman 3). Podhoretz’s tone reflected a revival of his earlier Cold War politics and critique of the New Left (Friedman 148-149; Halper and Clarke 56; Heilbrunn 210). These stances attracted widespread support. For instance, the United States Marine Corp recalibrated its mission to fight a long war against “World War IV-like” enemies. Yet these stances left the United States unprepared as the combat situations in Afghanistan and Iraq worsened (Ricks; Ferguson; Filkins). Neoconservative ideals for Iraq “regime change” to transform the Middle East failed to deal with other security problems such as Pakistan’s Musharraf regime (Dorrien 110; Halper and Clarke 210-211; Friedman 121, 223; Heilbrunn 252). The Manichean and open-ended framing became a self-fulfilling prophecy for insurgents, jihadists, and militias. The Bush Administration quietly abandoned the Global War on Terror in July 2005. Widespread support had given way to policymaker doubt. Why did so many intellectuals and strategists embrace the Global War on Terror as the best possible “grand strategy” perspective of a post-September 11 world? Why was there so little doubt of this worldview? This is a debate with roots as old as the Sceptics versus the Sophists. Explanations usually focus on the Bush Administration’s “Vulcans” war cabinet: Vice President Dick Cheney, Secretary of Defense Donald Rumsfield, and National Security Advisor Condoleezza Rice, who later became Secretary of State (Mann xv-xvi). The “Vulcans” were named after the Roman god Vulcan because Rice’s hometown Birmingham, Alabama, had “a mammoth fifty-six foot statue . . . [in] homage to the city’s steel industry” (Mann x) and the name stuck. Alternatively, explanations focus on how neoconservative thinkers shaped the intellectual climate after September 11, in a receptive media climate. Biographers suggest that “neoconservatism had become an echo chamber” (Heilbrunn 242) with its own media outlets, pundits, and think-tanks such as the American Enterprise Institute and Project for a New America. Neoconservatism briefly flourished in Washington DC until Iraq’s sectarian violence discredited the “Vulcans” and neoconservative strategists like Paul Wolfowitz (Friedman; Ferguson). The neoconservatives' combination of September 11’s aftermath with strongly argued historical analogies was initially convincing. They conferred with scholars such as Bernard Lewis, Samuel P. Huntington and Victor Davis Hanson to construct classicist historical narratives and to explain cultural differences. However, the history of the decade after September 11 also contains mis-steps and mistakes which make it a series of contingent decisions (Ferguson; Bergen). One way to analyse these contingent decisions is to pose “what if?” counterfactuals, or feasible alternatives to historical events (Lebow). For instance, what if September 11 had been a chemical and biological weapons attack? (Mann 317). Appendix 1 includes a range of alternative possibilities and “minimal rewrites” or slight variations on the historical events which occurred. Collectively, these counterfactuals suggest the role of agency, chance, luck, and the juxtaposition of better and worse outcomes. They pose challenges to the classicist interpretation adopted soon after September 11 to justify “World War IV” (Podhoretz). A ‘Two-Track’ Process for ‘World War IV’ After the September 11 attacks, I think an overlapping two-track process occurred with the “Vulcans” cabinet, neoconservative advisers, and two “echo chambers”: neoconservative think-tanks and the post-September 11 media. Crucially, Bush’s “Vulcans” war cabinet succeeded in gaining civilian control of the United States war decision process. Although successful in initiating the 2003 Iraq War this civilian control created a deeper crisis in US civil-military relations (Stevenson; Morgan). The “Vulcans” relied on “politicised” intelligence such as a United Kingdom intelligence report on Iraq’s weapons development program. The report enabled “a climate of undifferentiated fear to arise” because its public version did not distinguish between chemical, biological, radiological or nuclear weapons (Halper and Clarke, 210). The cautious 2003 National Intelligence Estimates (NIE) report on Iraq was only released in a strongly edited form. For instance, the US Department of Energy had expressed doubts about claims that Iraq had approached Niger for uranium, and was using aluminium tubes for biological and chemical weapons development. Meanwhile, the post-September 11 media had become a second “echo chamber” (Halper and Clarke 194-196) which amplified neoconservative arguments. Berman, Laqueur, Podhoretz and others who framed the intellectual climate were “risk entrepreneurs” (Mueller 41-43) that supported the “World War IV” vision. The media also engaged in aggressive “flak” campaigns (Herman and Chomsky 26-28; Mueller 39-42) designed to limit debate and to stress foreign policy stances and themes which supported the Bush Administration. When former Central Intelligence Agency director James Woolsey’s claimed that Al Qaeda had close connections to Iraqi intelligence, this was promoted in several books, including Michael Ledeen’s War Against The Terror Masters, Stephen Hayes’ The Connection, and Laurie Mylroie’s Bush v. The Beltway; and in partisan media such as Fox News, NewsMax, and The Weekly Standard who each attacked the US State Department and the CIA (Dorrien 183; Hayes; Ledeen; Mylroie; Heilbrunn 237, 243-244; Mann 310). This was the media “echo chamber” at work. The group Accuracy in Media also campaigned successfully to ensure that US cable providers did not give Al Jazeera English access to US audiences (Barker). Cosmopolitan ideals seemed incompatible with what the “flak” groups desired. The two-track process converged on two now infamous speeches. US President Bush’s State of the Union Address on 29 January 2002, and US Secretary of State Colin Powell’s presentation to the United Nations on 5 February 2003. Bush’s speech included a line from neoconservative David Frumm about North Korea, Iraq and Iran as an “Axis of Evil” (Dorrien 158; Halper and Clarke 139-140; Mann 242, 317-321). Powell’s presentation to the United Nations included now-debunked threat assessments. In fact, Powell had altered the speech’s original draft by I. Lewis “Scooter” Libby, who was Cheney’s chief of staff (Dorrien 183-184). Powell claimed that Iraq had mobile biological weapons facilities, linked to Abu Musab al-Zarqawi. However, the International Atomic Energy Agency’s (IAEA) Mohamed El-Baradei, the Defense Intelligence Agency, the State Department, and the Institute for Science and International Security all strongly doubted this claim, as did international observers (Dorrien 184; Halper and Clarke 212-213; Mann 353-354). Yet this information was suppressed: attacked by “flak” or given little visible media coverage. Powell’s agenda included trying to rebuild an international coalition and to head off weather changes that would affect military operations in the Middle East (Mann 351). Both speeches used politicised variants of “weapons of mass destruction”, taken from the counterterrorism literature (Stern; Laqueur). Bush’s speech created an inflated geopolitical threat whilst Powell relied on flawed intelligence and scientific visuals to communicate a non-existent threat (Vogel). However, they had the intended effect on decision makers. US Under-Secretary of Defense, the neoconservative Paul Wolfowitz, later revealed to Vanity Fair that “weapons of mass destruction” was selected as an issue that all potential stakeholders could agree on (Wilkie 69). Perhaps the only remaining outlet was satire: Armando Iannucci’s 2009 film In The Loop parodied the diplomatic politics surrounding Powell’s speech and the civil-military tensions on the Iraq War’s eve. In the short term the two track process worked in heading off doubt. The “Vulcans” blocked important information on pre-war Iraq intelligence from reaching the media and the general public (Prados). Alternatively, they ignored area specialists and other experts, such as when Coalition Provisional Authority’s L. Paul Bremer ignored the US State Department’s fifteen volume ‘Future of Iraq’ project (Ferguson). Public “flak” and “risk entrepreneurs” mobilised a range of motivations from grief and revenge to historical memory and identity politics. This combination of private and public processes meant that although doubts were expressed, they could be contained through the dual echo chambers of neoconservative policymaking and the post-September 11 media. These factors enabled the “Vulcans” to proceed with their “regime change” plans despite strong public opposition from anti-war protestors. Expressing DoubtsMany experts and institutions expressed doubt about specific claims the Bush Administration made to support the 2003 Iraq War. This doubt came from three different and sometimes overlapping groups. Subject matter experts such as the IAEA’s Mohamed El-Baradei and weapons development scientists countered the UK intelligence report and Powell’s UN speech. However, they did not get the media coverage warranted due to “flak” and “echo chamber” dynamics. Others could challenge misleading historical analogies between insurgent Iraq and Nazi Germany, and yet not change the broader outcomes (Benjamin). Independent journalists one group who gained new information during the 1990-91 Gulf War: some entered Iraq from Kuwait and documented a more humanitarian side of the war to journalists embedded with US military units (Uyarra). Finally, there were dissenters from bureaucratic and institutional processes. In some cases, all three overlapped. In their separate analyses of the post-September 11 debate on intelligence “failure”, Zegart and Jervis point to a range of analytic misperceptions and institutional problems. However, the intelligence community is separated from policymakers such as the “Vulcans”. Compartmentalisation due to the “need to know” principle also means that doubting analysts can be blocked from releasing information. Andrew Wilkie discovered this when he resigned from Australia’s Office for National Assessments (ONA) as a transnational issues analyst. Wilkie questioned the pre-war assessments in Powell’s United Nations speech that were used to justify the 2003 Iraq War. Wilkie was then attacked publicly by Australian Prime Minister John Howard. This overshadowed a more important fact: both Howard and Wilkie knew that due to Australian legislation, Wilkie could not publicly comment on ONA intelligence, despite the invitation to do so. This barrier also prevented other intelligence analysts from responding to the “Vulcans”, and to “flak” and “echo chamber” dynamics in the media and neoconservative think-tanks. Many analysts knew that the excerpts released from the 2003 NIE on Iraq was highly edited (Prados). For example, Australian agencies such as the ONA, the Department of Foreign Affairs and Trade, and the Department of Defence knew this (Wilkie 98). However, analysts are trained not to interfere with policymakers, even when there are significant civil-military irregularities. Military officials who spoke out about pre-war planning against the “Vulcans” and their neoconservative supporters were silenced (Ricks; Ferguson). Greenlight Capital’s hedge fund manager David Einhorn illustrates in a different context what might happen if analysts did comment. Einhorn gave a speech to the Ira Sohn Conference on 15 May 2002 debunking the management of Allied Capital. Einhorn’s “short-selling” led to retaliation from Allied Capital, a Securities and Exchange Commission investigation, and growing evidence of potential fraud. If analysts adopted Einhorn’s tactics—combining rigorous analysis with targeted, public denunciation that is widely reported—then this may have short-circuited the “flak” and “echo chamber” effects prior to the 2003 Iraq War. The intelligence community usually tries to pre-empt such outcomes via contestation exercises and similar processes. This was the goal of the 2003 NIE on Iraq, despite the fact that the US Department of Energy which had the expertise was overruled by other agencies who expressed opinions not necessarily based on rigorous scientific and technical analysis (Prados; Vogel). In counterterrorism circles, similar disinformation arose about Aum Shinrikyo’s biological weapons research after its sarin gas attack on Tokyo’s subway system on 20 March 1995 (Leitenberg). Disinformation also arose regarding nuclear weapons proliferation to non-state actors in the 1990s (Stern). Interestingly, several of the “Vulcans” and neoconservatives had been involved in an earlier controversial contestation exercise: Team B in 1976. The Central Intelligence Agency (CIA) assembled three Team B groups in order to evaluate and forecast Soviet military capabilities. One group headed by historian Richard Pipes gave highly “alarmist” forecasts and then attacked a CIA NIE about the Soviets (Dorrien 50-56; Mueller 81). The neoconservatives adopted these same tactics to reframe the 2003 NIE from its position of caution, expressed by several intelligence agencies and experts, to belief that Iraq possessed a current, covert program to develop weapons of mass destruction (Prados). Alternatively, information may be leaked to the media to express doubt. “Non-attributable” background interviews to establishment journalists like Seymour Hersh and Bob Woodward achieved this. Wikileaks publisher Julian Assange has recently achieved notoriety due to US diplomatic cables from the SIPRNet network released from 28 November 2010 onwards. Supporters have favourably compared Assange to Daniel Ellsberg, the RAND researcher who leaked the Pentagon Papers (Ellsberg; Ehrlich and Goldsmith). Whilst Elsberg succeeded because a network of US national papers continued to print excerpts from the Pentagon Papers despite lawsuit threats, Assange relied in part on favourable coverage from the UK’s Guardian newspaper. However, suspected sources such as US Army soldier Bradley Manning are not protected whilst media outlets are relatively free to publish their scoops (Walt, ‘Woodward’). Assange’s publication of SIPRNet’s diplomatic cables will also likely mean greater restrictions on diplomatic and military intelligence (Walt, ‘Don’t Write’). Beyond ‘Doubt’ Iraq’s worsening security discredited many of the factors that had given the neoconservatives credibility. The post-September 11 media became increasingly more critical of the US military in Iraq (Ferguson) and cautious about the “echo chamber” of think-tanks and media outlets. Internet sites for Al Jazeera English, Al-Arabiya and other networks have enabled people to bypass “flak” and directly access these different viewpoints. Most damagingly, the non-discovery of Iraq’s weapons of mass destruction discredited both the 2003 NIE on Iraq and Colin Powell’s United Nations presentation (Wilkie 104). Likewise, “risk entrepreneurs” who foresaw “World War IV” in 2002 and 2003 have now distanced themselves from these apocalyptic forecasts due to a series of mis-steps and mistakes by the Bush Administration and Al Qaeda’s over-calculation (Bergen). The emergence of sites such as Wikileaks, and networks like Al Jazeera English and Al-Arabiya, are a response to the politics of the past decade. They attempt to short-circuit past “echo chambers” through providing access to different sources and leaked data. The Global War on Terror framed the Bush Administration’s response to September 11 as a war (Kirk; Mueller 59). Whilst this prematurely closed off other possibilities, it has also unleashed a series of dynamics which have undermined the neoconservative agenda. The “classicist” history and historical analogies constructed to justify the “World War IV” scenario are just one of several potential frameworks. “Flak” organisations and media “echo chambers” are now challenged by well-financed and strategic alternatives such as Al Jazeera English and Al-Arabiya. Doubt is one defence against “risk entrepreneurs” who seek to promote a particular idea: doubt guards against uncritical adoption. Perhaps the enduring lesson of the post-September 11 debates, though, is that doubt alone is not enough. What is needed are individuals and institutions that understand the strategies which the neoconservatives and others have used, and who also have the soft power skills during crises to influence critical decision-makers to choose alternatives. Appendix 1: Counterfactuals Richard Ned Lebow uses “what if?” counterfactuals to examine alternative possibilities and “minimal rewrites” or slight variations on the historical events that occurred. The following counterfactuals suggest that the Bush Administration’s Global War on Terror could have evolved very differently . . . or not occurred at all. Fact: The 2003 Iraq War and 2001 Afghanistan counterinsurgency shaped the Bush Administration’s post-September 11 grand strategy. Counterfactual #1: Al Gore decisively wins the 2000 U.S. election. Bush v. Gore never occurs. After the September 11 attacks, Gore focuses on international alliance-building and gains widespread diplomatic support rather than a neoconservative agenda. He authorises Special Operations Forces in Afghanistan and works closely with the Musharraf regime in Pakistan to target Al Qaeda’s muhajideen. He ‘contains’ Saddam Hussein’s Iraq through measurement and signature, technical intelligence, and more stringent monitoring by the International Atomic Energy Agency. Minimal Rewrite: United 93 crashes in Washington DC, killing senior members of the Gore Administration. Fact: U.S. Special Operations Forces failed to kill Osama bin Laden in late November and early December 2001 at Tora Bora. Counterfactual #2: U.S. Special Operations Forces kill Osama bin Laden in early December 2001 during skirmishes at Tora Bora. Ayman al-Zawahiri is critically wounded, captured, and imprisoned. The rest of Al Qaeda is scattered. Minimal Rewrite: Osama bin Laden’s death turns him into a self-mythologised hero for decades. Fact: The UK Blair Government supplied a 50-page intelligence dossier on Iraq’s weapons development program which the Bush Administration used to support its pre-war planning. Counterfactual #3: Rogue intelligence analysts debunk the UK Blair Government’s claims through a series of ‘targeted’ leaks to establishment news sources. Minimal Rewrite: The 50-page intelligence dossier is later discovered to be correct about Iraq’s weapons development program. Fact: The Bush Administration used the 2003 National Intelligence Estimate to “build its case” for “regime change” in Saddam Hussein’s Iraq. Counterfactual #4: A joint investigation by The New York Times and The Washington Post rebuts U.S. Secretary of State Colin Powell’s speech to the United National Security Council, delivered on 5 February 2003. Minimal Rewrite: The Central Intelligence Agency’s whitepaper “Iraq’s Weapons of Mass Destruction Programs” (October 2002) more accurately reflects the 2003 NIE’s cautious assessments. Fact: The Bush Administration relied on Ahmed Chalabi for its postwar estimates about Iraq’s reconstruction. Counterfactual #5: The Bush Administration ignores Chalabi’s advice and relies instead on the U.S. State Department’s 15 volume report “The Future of Iraq”. Minimal Rewrite: The Coalition Provisional Authority appoints Ahmed Chalabi to head an interim Iraqi government. Fact: L. Paul Bremer signed orders to disband Iraq’s Army and to De-Ba’athify Iraq’s new government. Counterfactual #6: Bremer keeps Iraq’s Army intact and uses it to impose security in Baghdad to prevent looting and to thwart insurgents. Rather than a De-Ba’athification policy, Bremer uses former Baath Party members to gather situational intelligence. Minimal Rewrite: Iraq’s Army refuses to disband and the De-Ba’athification policy uncovers several conspiracies to undermine the Coalition Provisional Authority. AcknowledgmentsThanks to Stephen McGrail for advice on science and technology analysis.References Barker, Greg. “War of Ideas”. PBS Frontline. Boston, MA: 2007. ‹http://www.pbs.org/frontlineworld/stories/newswar/video1.html› Benjamin, Daniel. “Condi’s Phony History.” Slate 29 Aug. 2003. ‹http://www.slate.com/id/2087768/pagenum/all/›. Bergen, Peter L. The Longest War: The Enduring Conflict between America and Al Qaeda. New York: The Free Press, 2011. Berman, Paul. Terror and Liberalism. 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28

Molnar, Tamas. "Spectre of the Past, Vision of the Future – Ritual, Reflexivity and the Hope for Renewal in Yann Arthus-Bertrand’s Climate Change Communication Film "Home"." M/C Journal 15, no.3 (May3, 2012). http://dx.doi.org/10.5204/mcj.496.

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Abstract:

About half way through Yann Arthus-Bertrand’s film Home (2009) the narrator describes the fall of the Rapa Nui, the indigenous people of the Easter Islands. The narrator posits that the Rapa Nui culture collapsed due to extensive environmental degradation brought about by large-scale deforestation. The Rapa Nui cut down their massive native forests to clear spaces for agriculture, to heat their dwellings, to build canoes and, most importantly, to move their enormous rock sculptures—the Moai. The disappearance of their forests led to island-wide soil erosion and the gradual disappearance of arable land. Caught in the vice of overpopulation but with rapidly dwindling basic resources and no trees to build canoes, they were trapped on the island and watched helplessly as their society fell into disarray. The sequence ends with the narrator’s biting remark: “The real mystery of the Easter Islands is not how its strange statues got there, we know now; it's why the Rapa Nui didn't react in time.” In their unrelenting desire for development, the Rapa Nui appear to have overlooked the role the environment plays in maintaining a society. The island’s Moai accompanying the sequence appear as memento mori, a lesson in the mortality of human cultures brought about by their own misguided and short-sighted practices. Arthus-Bertrand’s Home, a film composed almost entirely of aerial photographs, bears witness to present-day environmental degradation and climate change, constructing society as a fragile structure built upon and sustained by the environment. Home is a call to recognise how contemporary practices of post-industrial societies have come to shape the environment and how they may impact the habitability of Earth in the near future. Through reflexivity and a ritualised structure the text invites spectators to look at themselves in a new light and remake their self-image in the wake of global environmental risk by embracing new, alternative core practices based on balance and interconnectedness. Arthus-Bertrand frames climate change not as a burden, but as a moment of profound realisation of the potential for change and humans ability to create a desirable future through hope and our innate capacity for renewal. This article examines how Arthus-Bertrand’s ritualised construction of climate change aims to remake viewers’ perception of present-day environmental degradation and investigates Home’s place in contemporary climate change communication discourse. Climate change, in its capacity to affect us globally, is considered a world risk. The most recent peer-reviewed Synthesis Report of the Intergovernmental Panel on Climate Change suggests that the concentration of atmospheric greenhouse gases has increased markedly since human industrialisation in the 18th century. Moreover, human activities, such as fossil fuel burning and agricultural practices, are “very likely” responsible for the resulting increase in temperature rise (IPPC 37). The increased global temperatures and the subsequent changing weather patterns have a direct and profound impact on the physical and biological systems of our planet, including shrinking glaciers, melting permafrost, coastal erosion, and changes in species distribution and reproduction patterns (Rosenzweig et al. 353). Studies of global security assert that these physiological changes are expected to increase the likelihood of humanitarian disasters, food and water supply shortages, and competition for resources thus resulting in a destabilisation of global safety (Boston et al. 1–2). Human behaviour and dominant practices of modernity are now on a path to materially impact the future habitability of our home, Earth. In contemporary post-industrial societies, however, climate change remains an elusive, intangible threat. Here, the Arctic-bound species forced to adapt to milder climates or the inhabitants of low-lying Pacific islands seeking refuge in mainland cities are removed from the everyday experience of the controlled and regulated environments of homes, offices, and shopping malls. Diverse research into the mediated and mediatised nature of the environment suggests that rather than from first-hand experiences and observations, the majority of our knowledge concerning the environment now comes from its representation in the mass media (Hamilton 4; Stamm et al. 220; Cox 2). Consequently the threat of climate change is communicated and constructed through the news media, entertainment and lifestyle programming, and various documentaries and fiction films. It is therefore the construction (the representation of the risk in various discourses) that shapes people’s perception and experience of the phenomenon, and ultimately influences behaviour and instigates social response (Beck 213). By drawing on and negotiating society’s dominant discourses, environmental mediation defines spectators’ perceptions of the human-nature relationship and subsequently their roles and responsibilities in the face of environmental risks. Maxwell Boykoff asserts that contemporary modern society’s mediatised representations of environmental degradation and climate change depict the phenomena as external to society’s primary social and economic concerns (449). Julia Corbett argues that this is partly because environmental protection and sustainable behaviour are often at odds with the dominant social paradigms of consumerism, economic growth, and materialism (175). Similarly, Rowan Howard-Williams suggests that most media texts, especially news, do not emphasise the link between social practices, such as consumerist behaviour, and their environmental consequences because they contradict dominant social paradigms (41). The demands contemporary post-industrial societies make on the environment to sustain economic growth, consumer culture, and citizens’ comfortable lives in air-conditioned homes and offices are often left unarticulated. While the media coverage of environmental risks may indeed have contributed to “critical misperceptions, misleading debates, and divergent understandings” (Boykoff 450) climate change possesses innate characteristics that amplify its perception in present-day post-industrial societies as a distant and impersonal threat. Climate change is characterised by temporal and spatial de-localisation. The gradual increase in global temperature and its physical and biological consequences are much less prominent than seasonal changes and hence difficult to observe on human time-scales. Moreover, while research points to the increased probability of extreme climatic events such as droughts, wild fires, and changes in weather patterns (IPCC 48), they take place over a wide range of geographical locations and no single event can be ultimately said to be the result of climate change (Maibach and Roser-Renouf 145). In addition to these observational obstacles, political partisanship, vested interests in the current status quo, and general resistance to profound change all play a part in keeping us one step removed from the phenomenon of climate change. The distant and impersonal nature of climate change coupled with the “uncertainty over consequences, diverse and multiple engaged interests, conflicting knowledge claims, and high stakes” (Lorenzoni et al. 65) often result in repression, rejection, and denial, removing the individual’s responsibility to act. Research suggests that, due to its unique observational obstacles in contemporary post-industrial societies, climate change is considered a psychologically distant event (Pawlik 559), one that is not personally salient due to the “perceived distance and remoteness [...] from one’s everyday experience” (O’Neill and Nicholson-Cole 370). In an examination of the barriers to behaviour change in the face of psychologically distant events, Robert Gifford argues that changing individuals’ perceptions of the issue-domain is one of the challenges of countering environmental inertia—the lack of initiative for environmentally sustainable social action (5). To challenge the status quo a radically different construction of the environment and the human-nature relationship is required to transform our perception of global environmental risks and ultimately result in environmentally consequential social action. Yann Arthus-Bertrand’s Home is a ritualised construction of contemporary environmental degradation and climate change which takes spectators on a rite of passage to a newfound understanding of the human-nature relationship. Transformation through re-imagining individuals’ roles, responsibilities, and practices is an intrinsic quality of rituals. A ritual charts a subjects path from one state of consciousness to the next, resulting in a meaningful change of attitudes (Deflem 8). Through a lifelong study of African rituals British cultural ethnographer Victor Turner refined his concept of rituals in a modern social context. Turner observed that rituals conform to a three-phased processural form (The Ritual Process 13–14). First, in the separation stage, the subjects are selected and removed from their fixed position in the social structure. Second, they enter an in-between and ambiguous liminal stage, characterised by a “partial or complete separation of the subject from everyday existence” (Deflem 8). Finally, imbued with a new perspective of the outside world borne out of the experience of reflexivity, liminality, and a cathartic cleansing, subjects are reintegrated into the social reality in a new, stable state. The three distinct stages make the ritual an emotionally charged, highly personal experience that “demarcates the passage from one phase to another in the individual’s life-cycle” (Turner, “Symbols” 488) and actively shapes human attitudes and behaviour. Adhering to the three-staged processural form of the ritual, Arthus-Bertrand guides spectators towards a newfound understanding of their roles and responsibilities in creating a desirable future. In the first stage—the separation—aerial photography of Home alienates viewers from their anthropocentric perspectives of the outside world. This establishes Earth as a body, and unearths spectators’ guilt and shame in relation to contemporary world risks. Aerial photography strips landscapes of their conventional qualities of horizon, scale, and human reference. As fine art photographer Emmet Gowin observes, “when one really sees an awesome, vast place, our sense of wholeness is reorganised [...] and the body seems always to diminish” (qtd. in Reynolds 4). Confronted with a seemingly infinite sublime landscape from above, the spectator’s “body diminishes” as they witness Earth’s body gradually taking shape. Home’s rushing rivers of Indonesia are akin to blood flowing through the veins and the Siberian permafrost seems like the texture of skin in extreme close-up. Arthus-Bertrand establishes a geocentric embodiment to force spectators to perceive and experience the environmental degradation brought about by the dominant social practices of contemporary post-industrial modernity. The film-maker visualises the maltreatment of the environment through suggested abuse of the Earth’s body. Images of industrial agricultural practices in the United States appear to leave scratches and scars on the landscape, and as a ship crosses the Arctic ice sheets of the Northwest Passage the boat glides like the surgeon’s knife cutting through the uppermost layer of the skin. But the deep blue water that’s revealed in the wake of the craft suggests a flesh and body now devoid of life, a suffering Earth in the wake of global climatic change. Arthus-Bertrand’s images become the sublime evidence of human intervention in the environment and the reflection of present-day industrialisation materially altering the face of Earth. The film-maker exploits spectators’ geocentric perspective and sensibility to prompt reflexivity, provide revelations about the self, and unearth the forgotten shame and guilt in having inadvertently caused excessive environmental degradation. Following the sequences establishing Earth as the body of the text Arthus-Bertrand returns spectators to their everyday “natural” environment—the city. Having witnessed and endured the pain and suffering of Earth, spectators now gaze at the skyscrapers standing bold and tall in the cityscape with disillusionment. The pinnacles of modern urban development become symbols of arrogance and exploitation: structures forced upon the landscape. Moreover, the images of contemporary cityscapes in Home serve as triggers for ritual reflexivity, allowing the spectator to “perceive the self [...] as a distanced ‘other’ and hence achieve a partial ‘self-transcendence’” (Beck, Comments 491). Arthus-Bertrand’s aerial photographs of Los Angeles, New York, and Tokyo fold these distinct urban environments into one uniform fusion of glass, metal, and concrete devoid of life. The uniformity of these cultural landscapes prompts spectators to add the missing element: the human. Suddenly, the homes and offices of desolate cityscapes are populated by none other than us, looking at ourselves from a unique vantage point. The geocentric sensibility the film-maker invoked with the images of the suffering Earth now prompt a revelation about the self as spectators see their everyday urban environments in a new light. Their homes and offices become blemishes on the face of the Earth: its inhabitants, including the spectators themselves, complicit in the excessive mistreatment of the planet. The second stage of the ritual allows Arthus-Bertrand to challenge dominant social paradigms of present day post-industrial societies and introduce new, alternative moral directives to govern our habits and attitudes. Following the separation, ritual subjects enter an in-between, threshold stage, one unencumbered by the spatial, temporal, and social boundaries of everyday existence. Turner posits that a subjects passage through this liminal stage is necessary to attain psychic maturation and successful transition to a new, stable state at the end of the ritual (The Ritual Process 97). While this “betwixt and between” (Turner, The Ritual Process 95) state may be a fleeting moment of transition, it makes for a “lived experience [that] transforms human beings cognitively, emotionally, and morally.” (Horvath et al. 3) Through a change of perceptions liminality paves the way toward meaningful social action. Home places spectators in a state of liminality to contrast geocentric and anthropocentric views. Arthus-Bertrand contrasts natural and human-made environments in terms of diversity. The narrator’s description of the “miracle of life” is followed by images of trees seemingly defying gravity, snow-covered summits among mountain ranges, and a whale in the ocean. Grandeur and variety appear to be inherent qualities of biodiversity on Earth, qualities contrasted with images of the endless, uniform rectangular greenhouses of Almeria, Spain. This contrast emphasises the loss of variety in human achievements and the monotony mass-production brings to the landscape. With the image of a fire burning atop a factory chimney, Arthus-Bertrand critiques the change of pace and distortion of time inherent in anthropocentric views, and specifically in contemporary modernity. Here, the flames appear to instantly eat away at resources that have taken millions of years to form, bringing anthropocentric and geocentric temporality into sharp contrast. A sequence showing a night time metropolis underscores this distinction. The glittering cityscape is lit by hundreds of lights in skyscrapers in an effort, it appears, to mimic and surpass daylight and thus upturn the natural rhythm of life. As the narrator remarks, in our present-day environments, “days are now the pale reflections of nights.” Arthus-Bertrand also uses ritual liminality to mark the present as a transitory, threshold moment in human civilisation. The film-maker contrasts the spectre of our past with possible visions of the future to mark the moment of now as a time when humanity is on the threshold of two distinct states of mind. The narrator’s descriptions of contemporary post-industrial society’s reliance on non-renewable resources and lack of environmentally sustainable agricultural practices condemn the past and warn viewers of the consequences of continuing such practices into the future. Exploring the liminal present Arthus-Bertrand proposes distinctive futurescapes for humankind. On the one hand, the narrator’s description of California’s “concentration camp style cattle farming” suggests that humankind will live in a future that feeds from the past, falling back on frames of horrors and past mistakes. On the other hand, the example of Costa Rica, a nation that abolished its military and dedicated the budget to environmental conservation, is recognition of our ability to re-imagine our future in the face of global risk. Home introduces myths to imbue liminality with the alternative dominant social paradigm of ecology. By calling upon deep-seated structures myths “touch the heart of society’s emotional, spiritual and intellectual consciousness” (Killingsworth and Palmer 176) and help us understand and come to terms with complex social, economic, and scientific phenomena. With the capacity to “pattern thought, beliefs and practices,” (Maier 166) myths are ideal tools in communicating ritual liminality and challenging contemporary post-industrial society’s dominant social paradigms. The opening sequence of Home, where the crescent Earth is slowly revealed in the darkness of space, is an allusion to creation: the genesis myth. Accompanied only by a gentle hum our home emerges in brilliant blue, white, and green-brown encompassing most of the screen. It is as if darkness and chaos disintegrated and order, life, and the elements were created right before our eyes. Akin to the Earthrise image taken by the astronauts of Apollo 8, Home’s opening sequence underscores the notion that our home is a unique spot in the blackness of space and is defined and circ*mscribed by the elements. With the opening sequence Arthus-Bertrand wishes to impart the message of interdependence and reliance on elements—core concepts of ecology. Balance, another key theme in ecology, is introduced with an allusion to the Icarus myth in a sequence depicting Dubai. The story of Icarus’s fall from the sky after flying too close to the sun is a symbolic retelling of hubris—a violent pride and arrogance punishable by nemesis—destruction, which ultimately restores balance by forcing the individual back within the limits transgressed (Littleton 712). In Arthus-Bertrand’s portrayal of Dubai, the camera slowly tilts upwards on the Burj Khalifa tower, the tallest human-made structure ever built. The construction works on the tower explicitly frame humans against the bright blue sky in their attempt to reach ever further, transgressing their limitations much like the ill-fated Icarus. Arthus-Bertrand warns that contemporary modernity does not strive for balance or moderation, and with climate change we may have brought our nemesis upon ourselves. By suggesting new dominant paradigms and providing a critique of current maxims, Home’s retelling of myths ultimately sees spectators through to the final stage of the ritual. The last phase in the rite of passage “celebrates and commemorates transcendent powers,” (Deflem 8) marking subjects’ rebirth to a new status and distinctive perception of the outside world. It is at this stage that Arthus-Bertrand resolves the emotional distress uncovered in the separation phase. The film-maker uses humanity’s innate capacity for creation and renewal as a cathartic cleansing aimed at reconciling spectators’ guilt and shame in having inadvertently exacerbated global environmental degradation. Arthus-Bertrand identifies renewable resources as the key to redeeming technology, human intervention in the landscape, and finally humanity itself. Until now, the film-maker pictured modernity and technology, evidenced in his portrayal of Dubai, as synonymous with excess and disrespect for the interconnectedness and balance of elements on Earth. The final sequence shows a very different face of technology. Here, we see a mechanical sea-snake generating electricity by riding the waves off the coast of Scotland and solar panels turning towards the sun in the Sahara desert. Technology’s redemption is evidenced in its ability to imitate nature—a move towards geocentric consciousness (a lesson learned from the ritual’s liminal stage). Moreover, these human-made structures, unlike the skyscrapers earlier in the film, appear a lot less invasive in the landscape and speak of moderation and union with nature. With the above examples Arthus-Bertrand suggests that humanity can shed the greed that drove it to dig deeper and deeper into the Earth to acquire non-renewable resources such as oil and coal, what the narrator describes as “treasures buried deep.” The incorporation of principles of ecology, such as balance and interconnectedness, into humanity’s behaviour ushers in reconciliation and ritual cleansing in Home. Following the description of the move toward renewable resources, the narrator reveals that “worldwide four children out of five attend school, never has learning been given to so many human beings” marking education, innovation, and creativity as the true inexhaustible resources on Earth. Lastly, the description of Antarctica in Home is the essence of Arthus-Bertrand’s argument for our innate capacity to create, not simply exploit and destroy. Here, the narrator describes the continent as possessing “immense natural resources that no country can claim for itself, a natural reserve devoted to peace and science, a treaty signed by 49 nations has made it a treasure shared by all humanity.” Innovation appears to fuel humankind’s transcendence to a state where it is capable of compassion, unification, sharing, and finally creating treasures. With these examples Arthus-Bertrand suggests that humanity has an innate capacity for creative energy that awaits authentic expression and can turn humankind from destroyer to creator. In recent years various risk communication texts have explicitly addressed climate change, endeavouring to instigate environmentally consequential social action. Home breaks discursive ground among them through its ritualistic construction which seeks to transform spectators’ perception, and in turn roles and responsibilities, in the face of global environmental risks. Unlike recent climate change media texts such as An Inconvenient Truth (2006), The 11th Hour (2007), The Age of Stupid (2009), Carbon Nation (2010) and Earth: The Operator’s Manual (2011), Home eludes simple genre classification. On the threshold of photography and film, documentary and fiction, Arthus-Bertrand’s work is best classified as an advocacy film promoting public debate and engagement with a universal concern—the state of the environment. The film’s website, available in multiple languages, contains educational material, resources to organise public screenings, and a link to GoodPlanet.info: a website dedicated to environmentalism, including legal tools and initiatives to take action. The film-maker’s approach to using Home as a basis for education and raising awareness corresponds to Antonio Lopez’s critique of contemporary mass-media communications of global risks. Lopez rebukes traditional forms of mediatised communication that place emphasis on the imparting of knowledge and instead calls for a participatory, discussion-driven, organic media approach, akin to a communion or a ritual (106). Moreover, while texts often place a great emphasis on the messenger, for instance Al Gore in An Inconvenient Truth, Leonardo DiCaprio in The 11th Hour, or geologist Dr. Richard Alley in Earth: The Operator’s Manual, Home’s messenger remains unseen—the narrator is only identified at the very end of the film among the credits. The film-maker’s decision to forego a central human character helps dissociate the message from the personality of the messenger which aids in establishing and maintaining the geocentric sensibility of the text. Finally, the ritual’s invocation and cathartic cleansing of emotional distress enables Home to at once acknowledge our environmentally destructive past habits and point to a hopeful, environmentally sustainable future. While The Age of Stupid mostly focuses on humanity’s present and past failures to respond to an imminent environmental catastrophe, Carbon Nation, with the tagline “A climate change solutions movie that doesn’t even care if you believe in climate change,” only explores the potential future business opportunities in turning towards renewable resources and environmentally sustainable practices. The three-phased processural form of the ritual allows for a balance of backward and forward-looking, establishing the possibility of change and renewal in the face of world risk. The ritual is a transformative experience. As Turner states, rituals “interrupt the flow of social life and force a group to take cognizance of its behaviour in relation to its own values, and even question at times the value of those values” (“Dramatic Ritual” 82). Home, a ritualised media text, is an invitation to look at our world, its dominant social paradigms, and the key element within that world—ourselves—with new eyes. It makes explicit contemporary post-industrial society’s dependence on the environment, highlights our impact on Earth, and reveals our complicity in bringing about a contemporary world risk. The ritual structure and the self-reflexivity allow Arthus-Bertrand to transform climate change into a personally salient issue. This bestows upon the spectator the responsibility to act and to reconcile the spectre of the past with the vision of the future.Acknowledgments The author would like to thank Dr. Angi Buettner whose support, guidance, and supervision has been invaluable in preparing this article. 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Palmer. “Silent Spring and Science Fiction: An Essay in the History and Rhetoric of Narrative.” And No Birds Sing: Rhetorical Analyses of Rachel Carson’s Silent Spring. Ed. Craig Waddell. Carbondale, IL: Southern Illinois UP, 2000. 174–204. Littleton, C. Scott. Gods, Goddesses and Mythology. New York: Marshall Cavendish, 2005. Lorenzoni, Irene, Mavis Jones, and John R. Turnpenny. “Climate Change, Human Genetics, and Post-normality in the UK.” Futures 39.1 (2007): 65–82. Lopez, Antonio. “Defusing the Cannon/Canon: An Organic Media Approach to Environmental Communication.” Environmental Communication 4.1 (2010): 99–108. Maier, Daniela Carmen. “Communicating Business Greening and Greenwashing in Global Media: A Multimodal Discourse Analysis of CNN's Greenwashing Video.” International Communications Gazette 73.1–2 (2011): 165–77. 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Root, Nicole Estrella, Bernard Seguin, Piotr Tryjanowski, Chunzhen Liu, Samuel Rawlins, and Anton Imeson. “Attributing Physical and Biological Impacts to Anthropogenic Climate Change.” Nature 453.7193 (2008): 353–58. Roser-Renouf, Connie, and Edward W. Maibach. “Communicating Climate Change.” Encyclopaedia of Science and Technology Communication. Ed. Susanna Hornig Priest. Thousand Oaks, California: Sage. 2010. 141–47. Stamm, Keith R., Fiona Clark, and Paula R. Eblacas. “Mass Communication and the Public Understanding of Environmental Problems: The Case of Global Warming.” Public Understanding of Science 9 (2000): 219–37. Turner, Victor. “Dramatic Ritual – Ritual Drama: Performative and Reflexive Anthropology.” The Kenyon Review, New Series 1.3 (1979): 80–93. —-. “Symbols in African Ritual.” Perspectives in Cultural Anthropology. Ed. Herbert A. Applebaum. Albany: State U of New York P, 1987. 488–501. —-. The Ritual Process: Structure and Anti-Structure. New Jersey: Transaction Publishers, 2008.

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Name: Gov. Deandrea McKenzie

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