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Hallmark Teams Up With NFL and Chiefs for ‘Holiday Touchdown’ Christmas Movie, Tyler Hynes to Star (2025)

Travis Kelce may be appearing on stage at Taylor Swift’s Eras Tour, but that’s not the only way the Kansas City Chiefs are leaning into romance. The NFL and the Missouri team will partner with Hallmark for “Holiday Touchdown: A Chiefs Love Story,” a new movie set to air during the 15th annual Countdown to Christmas event this year.

Tyler Hynes, Hunter King and Ed Begley Jr. will star in the original movie, with production kicking off next month. It will film entirely in Kansas City, Missouri, becoming the first Hallmark production to film at the GEHA Field at Arrowhead Stadium.

“With Hallmark and the Kansas City Chiefs both homegrown, rooted in values, tradition and community, there is a special alchemy between these two iconic organizations,” said Hallmark chief brand officer Darren Abbott. “By blending the warmth of Hallmark storytelling with the excitement of professional football, we are thrilled to give audiences a front-row seat to this community’s spirit, rich traditions and passionate fans that define Kansas City, all wrapped up in the comforting and uplifting Hallmark way.”

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This marks the second time the channel has teamed up with the NFL team; they celebrated the playoff season with a campaign titled “‘Tis the Preseason.” Part of the campaign was a trailer for a spoof movie titled “Falling for Football,” starring Hynes and Janel Parrish — her character hates football after being left at the altar for a playoff game, while he works at the Chiefs’ merchandise store. Donna Kelce and Chiefs players Trey Smith and Tommy Townsend appeared, and many Taylor Swift nods were made.

“We are honored to partner with Hallmark on a project as unique as this,” Chiefs president Mark Donovan said on June 24. “As a club, we pride ourselves on exploring new ways to grow our brand, as well as connect with new audiences. This partnership unites two passionate fanbases and gives us an opportunity to show Chiefs Kingdom’s energy and tradition on one of the most-watched channels during the holiday season.”

Hallmark Teams Up With NFL and Chiefs for ‘Holiday Touchdown’ Christmas Movie, Tyler Hynes to Star (3)

Here is the film’s official logline: “Alana Higman (King) is sure that her family’s lifelong history as Kansas City Chiefs superfans makes them a frontrunner to win the team’s ‘Fan of the Year’ contest. Derrick (Hynes), Director of Fan Engagement, is tasked with evaluating how Alana and her family stack up against the other two finalists. As the pair spends time together, it’s clear there’s a spark between them but when her grandfather’s (Begley Jr.) vintage Chiefs, good luck winter hat goes missing, Alana begins to doubt everything she believed about fate, destiny and even questions her future with Derrick – unless, that is, a little Christmas magic can throw a Hail Mary.” (Will it make Variety‘s top Hallmark movies ever list? To be determined.)

In addition to the movie, the collaboration will feature game-day activations, co-branded merchandise and digital promotion. Skydance Sports will executive produce, as part of a newly formed venture between Skydance Media and the NFL.

Beginning on Tuesday night at sunset, Kansas City’s downtown skyline will be lit purple and red to honor the collaboration between Hallmark and the Chiefs.

According to Hallmark, more than 50% of channel’s viewers also watched sports while the Countdown to Christmas was on air in 2023. The fanbase has a great deal of crossover, something that Hynes was particularly interested in.

“I feel like there is a bit of a mirror image with that specific fandom and Hallmark Channel,” he told Variety of the partnership in January. “I think there’s a bit of a crossover and there’s a mix of that audience that’s into being very passionate and sincere in their wholesome pursuit of entertainment and being inspired by whether it’s athletes or a nice story. It feels like it’s all part of the same universe.”

It also gave him two new interests. “Football and Taylor Swift are new things to me. I grew up without the money to afford organized sports and was a skateboarder, but going to Kansas, the folks who were taking care of us there — the whole PR team, everyone — I was genuinely moved and touched by this whole experience and how sweet these people were,” he said. “They gave us jerseys with our names on them. And it was really, really beautiful. I went home and started watching the Netflix documentary series, fast forwarding to all of Patrick Mahomes’ parts.”

Hallmark Teams Up With NFL and Chiefs for ‘Holiday Touchdown’ Christmas Movie, Tyler Hynes to Star (2025)

FAQs

Hallmark Teams Up With NFL and Chiefs for ‘Holiday Touchdown’ Christmas Movie, Tyler Hynes to Star? ›

The NFL and the Missouri team will partner with Hallmark for “Holiday Touchdown: A Chiefs Love Story,” a new movie set to air during the 15th annual Countdown to Christmas event this year. Tyler Hynes and Hunter King will lead the original movie, with production kicking off next month.

What Christmas movie did Hallmark and Kansas City Chiefs team up for starring Tyler Hynes and Hunter King? ›

King and Hynes, 38, will costar in the network's Holiday Touchdown: A Chiefs Love Story, which will premiere during the network's “Countdown to Christmas” later this year. King plays Alana Higman, whose Chiefs-obsessed family hopes to win a “Fan of the Year” contest.

What Hallmark movie is about the Chiefs football team? ›

Holiday Touchdown is set to air this year during Hallmark's 15th anniversary of Countdown to Christmas, right as the Chiefs are hoping to count down to a 10th straight playoff berth and third straight Super Bowl title.

Does Tyler Hynes still work for Hallmark? ›

Tyler Hynes is starring in six Hallmark movies in 2024. That includes filming five movies in four months! That means that Hynies, his loyal fans, get to see him in a lot of different roles. Here is a list of the six Hallmark movies that Tyler is in during 2024.

What Hallmark Christmas movie was filmed in Kansas City? ›

The Kansas City Chiefs announced June 25 that they had joined with Hallmark, the NFL and Skydance Sports to make “Holiday Touchdown: A Chiefs Love Story.”

Does Tyler Hynes have a new Christmas movie? ›

The NFL and the Missouri team will partner with Hallmark for “Holiday Touchdown: A Chiefs Love Story,” a new movie set to air during the 15th annual Countdown to Christmas event this year. Tyler Hynes and Hunter King will lead the original movie, with production kicking off next month.

How many Hallmark movies did Tyler Hynes make? ›

Tyler Hynes has been leaving his mark on the Hallmark channel since 2018, now acting in over 15 movies since his debut in Falling For You.

Where is Tyler Hynes filming? ›

The network is filming on site in Kansas City, in the July heat. However, Hunter King and Tyler Hynes have proved to be Christmas movie pros. The local press has mentioned how cool both actors look. Do they mean temperature or looks?

Did Hallmark start in Kansas City? ›

On January 10 of 1910, a determined teenager from Nebraska stepped off a train in bustling Kansas City, Missouri with little more than big dreams and two shoeboxes of picture postcards. From those visionary and humble beginnings, an iconic brand was born. Billions of well-wishes later, Hallmark Cards Inc.

Are Hallmark and Kansas City Chiefs collaborate to create a Christmas movie? ›

Those two worlds are set to collide in a Super Bowl-sized collaboration. On Tuesday, the Chiefs and Hallmark announced that a new Hallmark Christmas movie will be filmed entirely in Kansas City. And yes, "Holiday Touchdown: A Chiefs Love Story" is seeking extras.

Who is quitting the Hallmark Channel? ›

Candace Cameron Bure was dubbed the queen of Hallmark before she exited the network and signed an exclusive deal with Great American Media. Cameron Bure was part of the Hallmark family for 13 years before she announced in April 2022 that she was leaving to join former CEO Bill Abbott at Great American Media. The […]

What channel is Tyler Hynes on? ›

Discover more about Hallmark Channel & Hallmark Mystery original movies starring Tyler Hynes!

Where does actor Tyler Hynes live? ›

Where are they filming the Chiefs Hallmark movie? ›

At Arrowhead, we found out how Hallmark is making Christmas in July for Chiefs movie. The stars of the Hallmark movie "Holiday Touchdown: A Chiefs Love Story" offer behind-the-scenes glimpses as filming kicks off at GEHA Field at Arrowhead Stadium in Kansas City.

What is the new Hallmark movie about the Chiefs? ›

Announced in June, the film is titled Holiday Touchdown: A Chiefs Love Story. It will center around a woman named Alana who comes from a family of Chiefs superfans and falls for the team's director of fan engagement. In addition to Hager, it will also star Tyler Hynes, Hunter King, and Ed Begley Jr.

Are there real Christmas towns like in Hallmark movies? ›

Towns including Leavenworth, Washington; Frankenmuth, Michigan; and Santa Claus, Indiana, have grown in popularity because of their merry (and affordable) traditions. If you're looking for a new small town with impeccable Hallmark Christmas movie ambience, consider these five gems found all across the United States.

What Hallmark movies has Hunter King been in? ›

A Hallmark movie could be a great fit for the actresses, as Hunter has become a fixture on the network since making her debut with Hidden Gems. She has since starred in Hallmark Mystery's Nikki & Nora: Sister Sleuths, 2022's A Royal Corgi Christmas and 2023's The Professional Bridesmaid and The Santa Summit.

Is Coyote Creek Christmas a Hallmark movie? ›

All in all, it is an entertaining Christmas movie, not one of Hallmark's best but certainly not one of their worse.

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